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Lynne Biggar

Executive Vice President/Global Chief Marketing Officer at Visa

Lynne Biggar is a prominent executive known for her role as the Executive Vice President and Global Chief Marketing Officer at Visa, a position she held from February 2016 until March 2022. During her tenure, she was instrumental in transforming Visa's brand and marketing strategies across various consumer and business segments, overseeing initiatives that spanned over 100 global markets. Biggar's leadership helped reposition Visa as a comprehensive network, enhancing its engagement with consumers and businesses alike.12

Background and Education

Lynne Biggar graduated from Stanford University with a Bachelor's degree in International Relations and later earned an MBA from Columbia Business School. Her career spans over two decades in the marketing and financial services sectors, with significant roles at American Express prior to her time at Visa. At American Express, she led several high-profile divisions, including Membership Rewards and the Consumer Travel Network, contributing to substantial revenue growth.123

Current Roles

After leaving Visa, Biggar joined the Boston Consulting Group as a Senior Advisor in April 2022. She also serves on the boards of several organizations, including Voya Financial and Finastra, and is an independent member of the Executive Committee of Leading Hotels of the World. Additionally, she is a special advisor to AB InBev's board.123

Key Achievements

At Visa, Biggar was responsible for:

  • Developing a multi-faceted global brand transformation strategy.
  • Leading Visa’s marketing strategies that significantly advanced its brand goals.
  • Overseeing a global team of over 800 professionals with full P&L accountability for substantial revenue streams.134

Biggar's expertise encompasses brand transformation, customer acquisition strategies, digital marketing, and analytics, making her a notable figure in the fields of marketing and financial services.25

Highlights

Jan 1 · ab-inbev.com
Lynne Biggar | Independent Board Members - AB InBev
Nov 18 · adweek.com
Visa CMO Lynne Biggar to Step Down in Early 2022 - Adweek

Related Questions

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Lynne Biggar
Lynne Biggar, photo 1
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Location

New York, New York, United States