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Lysa (Lu) Cárdenas

Producer @ Done + Dusted | Music x Entertainment x Tech

Lysa Cardenas is a solutions-oriented music industry professional dedicated to advancing Latin music and culture by combining talent and technology. She holds a Bachelor of Arts degree in Music Business/Management with a concentration in Marketing from Berklee College of Music. With an extensive background in various roles, including Coordinating Producer at DONE+DUSTED, Global Music Programs and Music Editorial & Programming at TikTok, Strategic Partnerships Manager at UnitedMasters, Executive Assistant to the President at UnitedMasters, Business Development Associate at MassiveMusic, Content Specialist at Live Nation and DoStuff, and International Marketing Intern at Muzeek.

Highlights

Jun 21 · linkedin

Very excited to share that this past month I started a new position at DONE+DUSTED and have officially relocated to Los Angeles! Looking forward to this brand new challenge and the chance to learn from a team of people I deeply respect and admire.

Thank you Melanie Fletcher & Katy Mullan for the incredible opportunity!

May 21 · linkedin

And just like that… Friday marked my last day at TikTok after almost 3 years. I don’t think I can find the words to encapsulate what this era of my life and career meant to me.

From getting to be at the forefront of TikTok’s editorial efforts for Latin music including launching the Spanish sounds page and our Latin music spotlight program #Rompiendo to joining the Global Music team and building unforgettable music festival moments at Tomorrowland & our very own TikTok In The Mix, this job gave me so many “pinch me” moments that I never even dared to dream of. More importantly, it brought once in a lifetime humans and friendships into my life that I’m so grateful for.

It was such a difficult decision, but I’m excited to take on a new exciting challenge that I can’t wait to share soon!

Lysa (Lu) Cárdenas
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Location

Miami, Florida, United States