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Lysette Jones
Strategy | MIPA
Lysette Jones is a Strategy Partner at Hearts & Science, a role she has held after accumulating over 10 years of experience in marketing and advertising. Her career began with account management at Burger King, where she was involved in the creative development of marketing materials, particularly the menu boards.1
Throughout her career, Jones has worked with a diverse range of brands, including Next, Legal & General, Victoria Beckham, Amazon Prime Video, and many others. Her expertise lies in unlocking audience insights to help brands achieve their marketing and business objectives effectively.1
In addition to her professional achievements, Lysette recently graduated from the IPA's Excellence Diploma in Brands course, earning an Upper Credit overall and a Distinction for her essay.2 This highlights her commitment to continuous learning and professional development within the marketing field.
At Hearts & Science, she focuses on developing strategies that foster client growth through effective advertising, demonstrating a strong understanding of consumer behavior and market dynamics.1
Highlights
Last week I graduated from the IPA's Excellence Diploma in Brands course with an Upper Credit overall and a Distinction for my essay. The 10 months of the qualification were rejuvenating and challenging in equal measure.
I'm really proud of myself for managing it in addition to my day job as a strategist and as a parent, and I have met and worked with some great people whom I may never have crossed paths with.
Sera Holland and Amelia Torode thank you for your sage advice and encouragement. Louise White, Antonia Stearn and Ava Gill thank you for making the whole experience smooth and delightful, even with the hybrid situation! Simon Carr and Garrett O'Reilly thank you for sponsoring me through it.
And of course, I can't forget my fellow classmates - impressive thinkers and always championing each other: Ruth Corrigan, Ross Newell, Grant Beckley, Lisa Gulley MIPA, Emily Rich, Isabelle Bale, Sofia Pires, Alex Hurley, Mark Gibbs, Zdeňka Zlatušková, Tom Wanek
If you want to read my essay, you can find it here: https://lnkd.in/eQUR2td8
I also managed to squeeze my son's two heroes Super Mario and Lewis Hamilton into my Ted style talk if you'd prefer to watch a 10 minute summary for the TLDR version
Kate Barnham went to the IPA's #EffWeek and made a Top 10 for those who missed it! A great read.
