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Maansi Sanghi

Vice President Marketing | B2B Product Marketing & Sales | Branding l Founder | Fractional CMO | Entrepreneur

Professional Background

Maansi Sanghi is an experienced business leader with over 15 years of expertise in launching and scaling new B2B products in international markets. She has played a pivotal role as a founding member of Hotelogix, where her contributions significantly shaped the company's trajectory and product offerings. Additionally, Maansi held the position of P&L owner for the SMB & Mid Market business division at CloudCherry, further solidifying her reputation as a results-driven professional in the technology and software sectors.

Maansi possesses a strong people-focused approach to leadership, which is evident in her ability to build successful sales, marketing, and account management teams. Throughout her career, she has forged operational processes that have set the foundation for sustainable growth and ongoing success in the highly competitive tech landscape. Her career trajectory showcases a commitment to fostering talent and driving organizational effectiveness.

In addition to her executive roles, Maansi actively engages as a speaker and mentor on marketing and inside sales strategies aimed at facilitating startup growth. She has shared her insights and experiences at renowned accelerators such as Upekkha, GenNext Hub, Microsoft Accelerator, Wadhwani Foundation, SaaSBoomi, and NASSCOM. Her contributions to the startup ecosystem underscore her dedication to empowering future leaders and innovators in the industry.

Education and Achievements

Maansi's educational qualifications lay a solid foundation for her career in technology and business. She holds a Post Graduate Diploma in Management with a focus on Finance from the prestigious Institute of Management Technology in Ghaziabad. Furthermore, she earned her Master’s degree in Information Technology, specializing in Software Engineering from SCIT (Symbiosis Centre for Information Technology). Maansi began her academic journey with a Bachelor of Science in Computer Science from MCM, Chandigarh, where she developed critical skills in technology and problem-solving.

Maansi also received her early education at the esteemed Maharani Gayatri Devi Girls' School, where the emphasis on academic excellence began shaping her future endeavors. Her rigorous educational background has equipped her with the analytical and strategic thinking skills that have been instrumental in her leadership roles across various organizations.

Organizations and Roles

Maansi's extensive work history includes a multitude of influential positions that highlight her versatile expertise in marketing, product development, and executive leadership. She has served as the Vice President of Marketing at iMocha, strategically guiding the company’s marketing efforts and enhancing brand visibility in the market. Previously, she functioned as the Chief Marketing Officer at AskSid.ai, steering the firm toward greater recognition in the tech arena.

At Hotelogix, Maansi embraced the role of Fractional CMO after her successful stint as the Chief Marketing Officer at Lavelle Networks, where she was responsible for launching marketing initiatives that boosted customer engagement and market reach. Maansi's entrepreneurial spirit also shone through during her tenure as Founder of Envizon, where she operated as a B2B marketing and consultancy service, helping startups navigate their growth challenges.

Her role as the Vice President and Business Unit Head for Global Online Business at CloudCherry allowed her to combine her leadership attributes, actively engaging with teams on a global platform. Furthermore, as a founding member and head of sales and marketing at Hotelogix, she played a central role in the company’s establishment and growth in the hospitality technology space. Maansi initiated several successful campaigns that not only enhanced brand awareness but also contributed to the company's impressive market position.

Earlier in her career, she gained experience as a Core Product Development Engineer and EDI Implementation specialist at Edisphere Software Pvt. Ltd., followed by a position as a Software Engineer at Avaya, which provided her with essential technical skills that proved vital as she transitioned to leadership roles.

Notable Achievements

Maansi's career is decorated with numerous achievements that reflect her commitment to excellence and continuous growth. Her ability to successfully launch and scale B2B products has established her as a thought leader in the field, greatly impacting the companies she has been associated with. She has consistently contributed to the growth trajectories of numerous startups, positioning them for long-term success.

Her engagement as a mentor at pivotal accelerators showcases her willingness to share her knowledge and experience with upcoming entrepreneurs, ensuring the next generation is equipped to succeed in the competitive tech landscape. This mentorship role emphasizes her dedication to fostering innovation and entrepreneurship.

Furthermore, Maansi's extensive knowledge in leveraging marketing and sales strategies for startup growth highlights her as a visionary in the B2B sector. Her impact is not limited to her own accomplishments but extends to those she has guided, demonstrating her commitment to the broader ecosystem. In every role, whether as an executive or mentor, Maansi has exemplified leadership and vision, making her a respected figure in the business and technology communities.

Related Questions

How did Maansi Sanghi develop her expertise in launching B2B products in international markets?
What marketing strategies has Maansi Sanghi successfully implemented to drive the growth of startups?
In which ways has Maansi Sanghi contributed to the startup community through her mentoring roles?
What key leadership qualities does Maansi Sanghi believe are essential for building successful sales and marketing teams?
How has Maansi Sanghi's academic background in Finance and Information Technology influenced her career decisions?
Maansi Sanghi
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Location

Bengaluru, Karnataka, India