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Mada Seghete
Co-founder and Marketing Executive at Branch
Mada Seghete
Mada Seghete is the co-founder, Managing Director, and Vice President of Marketing and Market Development at Branch, a mobile linking and measurement platform.123 She has held various roles at Branch since co-founding the company in 2014, including leading its marketing team, evangelism efforts, and new market development globally.2
Career Highlights
- Co-founded Branch in 2014, a mobile linking and measurement platform used by over 100,000 apps including Adobe, BuzzFeed, and Yelp2
- Served as Co-founder, Head of Strategy and Market Development, and Head of Marketing at Branch from 2014 to 20202
- Joined XFactor Ventures as an Investment Partner in 2019, investing in female founders and mixed-gender founding teams2
- Taught the "Introduction to Growth Marketing" course at Stanford University in 20202
- Previously held roles at Yola.com, Deloitte Consulting, and Siemens Medical Solutions2
Education and Honors
- Attended Stanford University for graduate studies2
- Named one of LinkedIn's Next Wave: 150 Professionals 35 & Under Who are Changing Business for the Better in 20152
Personal Interests
- Mobile gamer, smoothie maker, and avid reader of fantasy and sci-fi4
Mada Seghete is a successful entrepreneur and marketing executive known for her work in the mobile industry. As a co-founder of Branch, she has played a key role in building the company into a leading mobile linking and measurement platform.12
Highlights
One of the significant factors that enhanced my productivity at Branch was having an assistant who managed my email, labeled messages, and drafted responses in real time.
Now, as I've returned to the early startup days and can't afford a full-time assistant, I've found incredible support working with a team in the Philippines and utilizing FyxerAI for managing my email. Their advanced tagging and draft features have been a game changer. Excited to support them by being an early investor as well 😉 . Thanks Dan Ahmadi for setting this up for our team and Kris Rudeegraap for suggesting it on your LinkedIn.
#Productivity #RemoteTeam #EmailManagement #FyxerAI
This came in my feed… I love that in a way this could be labeled as the attribution story for Alex’s and my co-founder journey to build Upside 😊

