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Maddie Raedts
Business Consultant | Founder IMA & Global Fashion & Luxury Media.Monks | Forbes 30u30 | Board Member & Advisor
Professional Background
Maddie Raedts is a dynamic entrepreneur and international business leader with over 15 years of extensive experience in the Brand/Creator Economy and the Global Fashion & Luxury Industry. With an unwavering belief in the power of human-to-human connections to catalyze cultural change, she has cemented her status as a trailblazer in the influencer marketing domain. As the founder of the pioneering Influencer Marketing Agency (IMA) at just 22 years of age, Maddie has witnessed and shaped the evolution of the global influencer landscape firsthand.
Through IMA, she built a multinational company with offices spanning Europe, the United States, and Asia, thereby positioning herself at the forefront of the social media and influencer marketing industry. Her expertise has proven invaluable for brands looking to forge authentic connections with their audiences by leveraging the power of influencers and communities.
In 2019, Maddie's visionary leadership led to the successful acquisition of IMA by Media.Monks and S4 Capital. There, she took on an evolved role in amplifying S4's end-to-end social proposition on a global scale. As the leader of the Global Fashion & Luxury division, she has cultivated partnerships with high-profile clients including Moncler, LVMH, Calvin Klein, L'Oréal, and Farfetch. Under her stewardship, the division was recognized by Campaign Magazine as the Global Social Media Agency of the Year in May 2022, a testament to her innovative approach and strategic mindset.
Maddie's commitment to pushing the boundaries of social media and digital marketing makes her a sought-after consultant and speaker, where she regularly shares her expertise and insights at various global events, highlighting the rapid evolution of the digital landscape in the context of fashion and luxury.
Education and Achievements
Maddie's educational foundation is rooted in creativity and strategic thinking. She honed her leadership skills through the Creative Leadership Program at THNK School of Leadership. Additionally, she holds a Bachelor's degree in Fashion & Branding (Marketing) from the esteemed Amsterdam Fashion Institute and has studied Styling & Product Presentation at Sint Lucas Boxtel. This diverse educational background equips her with a unique perspective on the intertwining of fashion, branding, and marketing strategies.
In recognition of her impactful contributions to the industry, Maddie has been featured in prestigious accolades such as Forbes’ ‘30 Under 30’ Europe: Media List, The Drum’s ‘50 Under 30’, and the M&M Global Meet the Millennials list. These recognitions underscore her commitment to excellence and innovation in the realm of marketing and influencer strategies.
Contributions and Roles
Maddie's professional journey has seen her hold several prominent positions, notably serving as a former Partner and Global Fashion & Luxury lead at Media.Monks, where she played a crucial role in the firm's expansion. She has also contributed her expertise as a Contributing Editor for Forbes, providing insightful commentary on current trends in the industry.
In addition to her corporate roles, Maddie has participated in various advisory capacities, including as an Advisory Board Member for organizations such as Marie-Stella-Maris and Justdiggit, where her insights and strategic vision help guide future endeavors. Her previous experiences also reflect her multi-faceted background, which includes being the CEO and Partner at BOND, and holding editorial positions at notable publications like V Magazine and L'Officiel Netherlands.
Maddie has continually demonstrated her commitment to nurturing talent and fostering creativity through her work as a Creative LIAisons Coach at the London International Awards (LIA), thereby helping budding creatives navigate the intricate landscape of the industry.
Achievements
Throughout her illustrious career, Maddie has consistently made significant strides in advancing the roles of influencers and brands within the global marketplace. Her early role as Head of Global Influencer Marketing & Brand Partnerships at Fashiolista.com exemplified her forward-thinking approach, and her strategic partnerships paved the way for new trends in influencer marketing and client engagement.
Under her leadership, Media.Monks launched successful campaigns that redefined how brands interact with their audience via social media channels, leading to transformative changes in brand visibility and consumer engagement in the fashion and luxury sectors. Furthermore, her efforts to integrate IMA's vision into the larger framework of Media.Monks propelled the agency into a leading role in the global digital landscape, demonstrating her profound impact on the industry.
Maddie's career is characterized not only by her corporate successes but also by her passion for fostering community connections and emphasizing the importance of building collaborative relationships in driving cultural change. As a visionary leader, she remains committed to empowering brands to grow sustainably and authentically, all while elevating the voices and visions of the next wave of influencers and creative thinkers.
tags':['Brand Creator Economy','Global Fashion Industry','Luxury Marketing','Influencer Marketing','Social Media Strategy','Business Consultant','Entrepreneurship','Forbes 30 Under 30','Campaign Magazine','Media.Monks','S4 Capital','Fashion Marketing','Networking expert'],'questions':['How did Maddie Raedts develop her expertise in the Brand/Creator Economy and Global Fashion & Luxury Industry?','What were some key challenges Maddie Raedts faced while founding and growing the Influencer Marketing Agency (IMA)?','How has Maddie Raedts impacted the global influencer marketing landscape?','In what ways has Maddie Raedts contributed to the community and mentorship within the fashion and marketing industries?','What trends does Maddie predict for the future of social media marketing in the fashion industry?']} нанодизайн# ## ## ## ## ## ## ## ## ## ## ## ## ## ## ## ## ## ## ## ## ## ## ## ## ## ## ## ## ## ## ## ## ## ## ## ## ## ## ## ## ## ## ## ## ## ## ## ## ## ## ## ## ## ## ## ## ## 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Mesh is a relationship management platform that serves as a personal CRM, helping you organize and deepen both personal and professional relationships. It functions as a beautiful rolodex and CRM available on iPhone, Mac, Windows, and web, built automatically to help manage your network efficiently. Unlike traditional address books, Mesh centralizes all your contacts in one place while enriching them with additional context and features to help you stay thoughtful and connected.
Mesh works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Mesh offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
- Network Strength: Visualizes the strength of your relationships relative to others in your network
- Timeline: Shows your relationship history with each contact
- Smart Search: Allows you to search using natural language like "People I know at the NYT" or "Designers I've met in London"
- Reminders and Notes: Helps you remember important details about contacts
- Home Feed: Displays updates about your network including job changes, news mentions, and birthdays
- Groups: Organizes contacts into meaningful categories
- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Mesh is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Mesh is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Mesh as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Mesh offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Mesh takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Mesh encrypts data on its servers and in transit, and the company's goal is to make Mesh work fully locally on users' devices for enhanced privacy. Mesh is also SOC 2 Type 2 certified.
Mesh is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Mesh is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Mesh offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Mesh offers a Pro Plan ($10 when billed annually) with unlimited contacts. Mesh for Teams starts at $49/month/seat. The pricing structure is designed to make Mesh accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Mesh offers extensive integration capabilities. Mesh introduced a new Integrations Catalog that centralizes information on all of the products and services Mesh supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Mesh also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Mesh's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Mesh makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Mesh's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Mesh is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Mesh stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Mesh excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Mesh is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Mesh offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Mesh's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Mesh has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Mesh is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Mesh beneficial.
Mesh offers competitive pricing in the personal CRM market. Mesh offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Mesh's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Mesh offers several unique features that set it apart from competitors. Mesh focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Mesh also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Mesh offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
Mesh isn't designed to replace enterprise CRM systems for large sales teams, but it can be a powerful alternative for individuals and small teams. Many people use Mesh instead of Salesforce, Hubspot, and Pipedrive. Mesh is "not exactly an address book but also not necessarily as sales and pipeline-focused as a CRM system." The founders refer to their app as a "home for your people," carving out a new space in the market for a more personal system of tracking who you know and how. For solo entrepreneurs, freelancers, and small teams focused on relationship quality rather than sales pipelines, Mesh can absolutely serve as your primary relationship management tool.
Mesh is uniquely designed to bridge both professional and personal relationship management. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Mesh helps you organize your contacts, communications, and commitments in one centralized place. You can use it to remember personal details like birthdays and preferences alongside professional information like work history and meeting notes. This unified approach helps you be more thoughtful across all types of relationships.
Mesh's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Mesh has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Mesh a comprehensive hub for all your relationship information.
Mesh's AI capabilities are at the forefront of personal CRM innovation. Nexus, Mesh's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Mesh has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Mesh's elegant design and powerful features. Many users describe Mesh as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Mesh eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.