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Madison Gongaware
Manager of Brand Social and Content Analytics
Madison Gongaware is a seasoned Manager of Analytics known for her expertise in leveraging data to drive strategic decisions across product, creative, and sales realms. With a strong background in leading and nurturing analytics teams, she excels in fostering cross-departmental collaborations. Madison is adept at enhancing business outcomes by developing robust analytics processes and providing comprehensive marketing performance reports. Her skill set includes the ability to communicate complex analyses in a clear and actionable manner.
Madison's technical proficiencies span a range of platforms and tools, including Tableau, SQL, Microsoft Suite, Google Suite, various Social Media Platforms, ESRI, Workfront, and Tapclicks. Her proficiency in these technologies empowers her to extract valuable insights and drive data-informed strategies.
Madison Gongaware pursued her Bachelor of Business Administration (B.B.A.) degree in Marketing at the University of Richmond's Robins School of Business. This educational background has equipped her with a solid foundation in business principles and marketing strategies.
Throughout her career, Madison held pivotal roles in esteemed organizations. She previously served as the Manager of Brand Social & Content Analytics at Capital One, where she honed her skills in analyzing brand performance through social and content metrics. Additionally, she also held the position of Director of Global Analytics at EAB, demonstrating her ability to oversee analytics operations on a worldwide scale.
Prior to her directorial role, Madison excelled as the Associate Director of Strategic Analysis, Senior Strategic Analyst, Strategic Analyst, and Associate Strategic Analyst at EAB, showcasing her progression and expertise in strategic data interpretation. Her experience at EAB underscores her proficiency in harnessing data to drive impactful business decisions and optimize operational efficiencies.
Madison Gongaware's early career includes roles such as Web Document Editor at Briton Systems LLC and Member Services Specialist at the Weinstein Center for Recreation and Wellness. These experiences have contributed to her diverse skill set and solidified her foundation in data analysis and business operations.
In essence, Madison Gongaware emerges as a versatile and accomplished professional in the realm of analytics, boasting a track record of success across various organizational levels and industries.
