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Mae Wiskin

Brand Strategy Director | Consumer Insights | Design Studies MA Parsons | RPCV Zambia

Mae Wiskin is a dedicated Brand Strategy Director located in Brooklyn, with a strong inclination towards supporting purpose-driven brands and non-governmental organizations (NGOs) in delivering more meaning and value to their target audiences and communities.

With a decade of experience, Mae has collaborated with clients from diverse sectors spanning 17 industries, engaging effectively with senior management teams and cross-functional units in both business-to-business (B2B) and business-to-consumer (B2C) realms.

Currently affiliated with HoneyBook, Mae Wiskin has previously partnered with prominent brands such as BritBox by BBC Studios, Progressive Insurance, HBO Max, Uber, Peloton, Uber Eats, FOX Sports, TurboTax, JUUL Labs, Embraer, Gemini, goPuff, DocuSign, College Track, BILL, SurveyMonkey, Cove, Climate Lead, and Topia, among numerous others.

Mae's expertise encompasses a wide range of skills including brand strategy development, market analysis, visual and verbal branding, creative brief crafting, persona creation, naming strategies, ethnographic research, customer insights, cultural and creative strategy formulation, as well as workshop design and facilitation.

Before venturing into the branding industry, Mae Wiskin held roles in academia, teaching Design Studies at Parsons and contributing as a global health educator in sub-Saharan Africa (Zambia) with the United States Peace Corps. Her Master's program at Parsons focused on tele-health, design thinking, and the future of psychopathology.

Outside of work, Mae enjoys collecting travel guides, spending time with her large dogs Johnny and Billy, and exploring the culinary world in search of the finest dim sum restaurants.

Mae Wiskin
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Location

Brooklyn, New York, United States