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Maël Dano

Creative Leader & Marketer - 10 years FMCG experience - Award winning NPD - Design thinking facilitator & Problem Solver

Professional Background

Mael Dano is a dynamic and innovative marketer with a rich background in industrial design. Over the years, Mael has honed a specialized skill set that focuses on driving change and fostering strong brand identities, utilizing creative marketing strategies that resonate with consumers and amplify product visibility. Currently serving as the Global Marketing Manager for Brancott Estate at Pernod Ricard, Mael is responsible for overseeing the brand’s marketing direction and strategizing to enhance its market position.

Mael’s journey at Pernod Ricard began with a series of progressive roles, where he demonstrated a keen ability to manage and innovate within the company’s expansive portfolio. Before stepping into his current role, he served as the Global Marketing Manager for Innovation, spearheading groundbreaking projects that pushed the envelope in brand reinvention and consumer engagement. His capacity to harness creativity led him to become the Senior Brand Manager for Creativity, a role in which he championed fresh concepts that breathed new life into existing product lines.

In each position, Mael's focus remained on developing marketing strategies that were not only creative but strategically aligned with the overall business goals of the organizations he served. With extensive hands-on experience working across different facets of marketing and brand management, he has forged a path that highlights the importance of innovation in today's rapidly evolving market landscape.

Education and Achievements

Mael has cultivated a robust educational foundation that supports his professional endeavors. He is an alumnus of several prestigious institutions, including the renowned INSEAD, where he participated in the Leadership Development Programme specializing in Organisational Leadership. This experience equipped him with the leadership skills necessary to navigate complex organizational dynamics and drive teams toward achieving remarkable results.

Mael also holds a Master’s degree in Marketing and Creativity from ESCP Europe, where he further delved into the nexus of marketing strategies and creative development. This academic journey continued with a Master’s in Design Management from the International School of Design (ISD France), which allowed him to merge his design thinking skills with marketing principles effectively.

Eager to expand his expertise beyond traditional marketing, Mael achieved WSET Level 2 certification, awarded with Distinction from the Wine & Spirit Education Trust. This qualification enhances his understanding of the wine and spirits industry, which is invaluable in his current role at Pernod Ricard. He has also participated in Finance and Business Acumen programs at Pernod Ricard University and completed the Emerging Leaders Programme, further solidifying his knowledge base in business and leadership.

Notable Contributions

Throughout his career, Mael has worked not just in marketing but has also embraced roles that bridge creativity and strategic thinking. He has been a pivotal contributor in various organizations, including:

  • Industrial Product Designer at piKs design, where he fused design principles with market trends to create compelling products.
  • Consultant Project Manager at Acer / Packard Bell and Technicolor, roles that involved critical decision-making in product development and marketing strategies.
  • Project Manager Intern at Awyse, where he gained invaluable experience in project management within a fast-paced environment.
  • Commissioned Designer at Leroy Merlin, where his design thinking contributed to product development that aligned with retail strategies.

Mael's diverse background not only amplifies his expertise in marketing but also provides a unique perspective on product innovation and brand storytelling. His commitment to the fusion of creativity with strategic marketing has consistently resulted in exceptional brand growth and consumer loyalty across the projects he has undertaken. Whether leading global marketing campaigns or managing innovative product launches, Mael Dano harnesses his skills to inspire change and drive brand success in every initiative he undertakes.

Mael continues to stay abreast of the latest trends in marketing and design, ensuring that he remains at the forefront of the industry. His passion for creativity in marketing drives him to seek enrichment opportunities and collaborations that foster transformative results for the brands he represents.

Related Questions

How did Mael Dano's background in industrial design influence his approach to marketing?
What innovative marketing strategies has Mael Dano implemented at Pernod Ricard to enhance brand visibility?
Can you share insights on how Mael Dano blended creativity and leadership in his roles at Pernod Ricard?
In what ways has Mael Dano applied his education from INSEAD and ESCP Europe in his marketing career?
What are some of the notable projects Mael Dano has led in product development throughout his career?
Maël Dano
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Location

Sydney, Australia