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Maeve Kneafsey

Head of Global Marketing and Digital Transformation at LED Group ROBUS

Maeve Kneafsey is a seasoned entrepreneur with 20 years of experience in launching and growing digital technology start-ups internationally.

She co-founded Ireland's first digital marketing agency and has held senior executive positions with newspaper and magazine groups.

Maeve is recognized for her expertise in business development strategies, partnership and sponsorship, digital content strategy, new market entry, entrepreneurship, fundraising, inbound and outbound business development, technology and design, as well as digital transformation and podcast marketing.

She has a strong background in founding and expanding start-ups in the U.S., UK, and Ireland, with a focus on innovation and digital sales and marketing strategy.

Maeve's specialties include financial, customer, and sales analytic insight for SaaS, demand generation, pipeline optimization, conference and event program design, metric algorithmic design, product management, and internet services monetization.

Her functional expertise lies in international business expansion, GTM strategy, funding, sales, partner and talent acquisition, new market entry, international customer acquisition models, product marketing and sales strategies, global partnership management, content, and media.

Maeve's educational background includes studies at Trinity College Dublin, Going for Growth, Irish Times Training, Plug n Play Silicon Valley, Women's Startup Lab Palo Alto, and the Digital Marketing Institute.

She has held various roles in organizations such as Head of Global Marketing and Digital Transformation at LED Group ROBUS, Mentor at Enterprise Ireland, EiR at Ignite NI, Advisor at Astia, and positions at several start-ups and digital agencies she co-founded or led.

Maeve Kneafsey
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Location

Ireland