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Mafe Perez

Creative Director & Event Strategist

Mafe Perez is a Colombian creative professional who currently serves as the Creative Director at 196 Live, a female-founded and led independent, global, and socially conscious event company.15 With a background in brand strategy, event planning, and product launch, Mafe uses design principles and tools to create impactful experiences.4

Professional Background

Mafe's career journey includes:

  • Creative Director at 196 Live, based in Los Angeles, California36
  • Freelance Brand & Strategy Designer2
  • Designer and Strategist at Guru Media Solutions2

Education and Expertise

Mafe holds an MFA in Design for Social Innovation from the School of Visual Arts.3 Her expertise lies in:

  • Brand and product campaigns
  • Experiential events
  • Creative thinking and entrepreneurship

Personal Attributes

Mafe describes herself as a:

  • Colombian creative thinker
  • Entrepreneur with a focus on social consciousness14

Her approach involves applying design principles and tools to create and execute innovative ideas, particularly in the realm of brand strategy and event planning.4

Highlights

Mar 1 · linkedin

wildwonder holds a special place in my heart—a project characterized by exceptional art collabs and creative explorations that have shaped its current aesthetic, and they're seeking for next creative visionary! Apply +plus you get to strategize alongside Steven Chen 💡

Sep 27 · linkedin

Excited the launch the first-ever School Meals Coalition Week. From October 10 - 14th only #talkschoolmeals and its power.

School Meals Coalition Week comes at a time when school meals programmes are needed more than ever – with 153 million schoolchildren facing acute food insecurity according to new data from 82 countries just released by World Food Programme – and discussions will focus on what needs to be done to ensure the world stays on track to ensuring all children have access to a healthy meal in school by 2030.

Grateful for bold Collaborators. Powered by: World Food Programme Event Producers: 196 Development: Granit Temaj Strategy: Susan Myers Creative & Execution by Mafe Pérez.

Five-Day Virtual Event 20+ Sessions Stories from 10+ countries Learnings from 20+ collaborators

Related Questions

What are some notable projects Mafe Perez has led at 196?
How did Mafe Perez transition from Colombia to Los Angeles for her career?
What inspired Mafe Perez to pursue a career in creative direction?
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What makes 196 a unique company in the event planning industry?
Mafe Perez
Mafe Perez, photo 1
Mafe Perez, photo 2
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Experience

Creative Director at 196

Education

Bachelor's degree from Pontificia Universidad Javeriana, Master of Fine Arts (MFA) from School of Visual Arts, Social Entrepreneurship from Philanthropy University

Location

Los Angeles, California, United States