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Maggie Schmerin

Director, Brand PR at United Airlines

Maggie Schmerin is a seasoned marketing professional currently serving as the Chief Advertising Officer at United Airlines.24 Her career at United Airlines has progressed through several roles since joining the company in 2017:

  1. Director, Brand Public Relations / Company Spokesperson (Feb 2017 - May 2019)
  2. Managing Director, Social and Digital Media (May 2019 - Jun 2020)
  3. Head of Global Advertising and Social Media (Jun 2020 - Jun 2023)
  4. Chief Advertising Officer (Jun 2023 - Present)4

Career Highlights

United Airlines Leadership: In her current role, Maggie leads global marketing efforts across various platforms, including TV, streaming, audio, out-of-home, print, digital, and social media.2 She oversees more than 15 different social media accounts worldwide.1

Industry Recognition:

  • Recognized in PRWeek's 40 Under 40 list in 202013
  • Named a Notable Executive in Marketing by Crain's Chicago3

Previous Experience: Before joining United, Maggie held several positions at Edelman, the world's largest communications consultancy:

  • Senior Vice President (Sep 2016 - Feb 2017)
  • Various roles in offices across the US, UK, and Canada (2010-2016)4

Education and Background

  • Graduate of Pennsylvania State University (B.A., 2002-2006)14
  • Native of Pittsburgh, Pennsylvania12

Maggie's expertise spans working with global brands such as Shell, Kellogg's, Mars, Procter & Gamble, Samsung, LVMH Moët Hennessy, and Heineken.12 Her approach to work emphasizes collaboration, problem-solving, and creating dynamic teams.4

Highlights

Feb 6 · linkedin

🏈🏈🏈 Our Big Game spot(S!) are here! 🏈🏈🏈

Not everyone is feeling the same way on Super Bowl Sunday. In fact, most of us are watching someone else's team play. Which is why we set out to talk to viewers in an individualized way this year.

Making six different Big Game commercials is equal parts an intense labor of love and discipline. Thank you 72andSunny, Carat USA, dentsu, Ketchum and everyone in-house at United Airlines for making this a reality. As Kyle Chandler so eloquently says in these spots: "Believing changes everything." Persistent teams change everything, too. 💙

Related Questions

What are some of Maggie Schmerin's most notable achievements at United Airlines?
How has Maggie Schmerin's role evolved since she joined United Airlines in 2017?
What strategies has Maggie Schmerin implemented for United Airlines' social media presence?
What brands did Maggie Schmerin work with at Edelman before joining United Airlines?
How did Maggie Schmerin's work contribute to United Airlines being ranked among the Top Ten Marketers of the Year?
Maggie Schmerin
Maggie Schmerin, photo 1
Maggie Schmerin, photo 2
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Location

Chicago, Illinois