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Maggie Walsh

Strategy Director at 360i

Maggie Walsh is a seasoned marketing strategist currently serving as the Head of Strategy at GLOW, a creative agency based in New York. With over 15 years of experience in the marketing and advertising sectors, she has developed a robust background in brand strategy, particularly within the realms of social media and entertainment marketing.

Professional Background

Maggie's career began in the music industry, where she managed fan engagement for artists, including Mariah Carey. This early experience ignited her passion for social fandom, which she has since channeled into her work with various brands. She transitioned to agency-side roles in 2011, holding positions at notable firms such as 360i and Anomaly. At these agencies, she led brand strategies for major clients like Absolut and HBO, and was instrumental in several high-profile campaigns for Oreo, including the celebrated "Dunk in the Dark" campaign during the 2013 Super Bowl.234

Education

Maggie holds a Bachelor of Science degree in Media, Culture, & Communication from New York University, where she graduated in 2010. Her academic focus included globalization and digital media.1

Awards and Recognition

Throughout her career, Maggie has received numerous accolades for her innovative marketing strategies. Her work on Oreo's campaigns earned her multiple awards at prestigious events such as the Cannes Lions International Festival of Creativity and the CLIO Awards.12

Current Role at GLOW

At GLOW, Maggie is tasked with helping brands cultivate their fan communities and enhance cultural relevance. She emphasizes the importance of authenticity in brand engagement, drawing from her music industry roots to inform her strategies.4 Her recent projects include social media campaigns for Peacock related to the 2024 Paris Olympics and various initiatives for Jägermeister during Pride Month.4

Maggie Walsh's unique blend of experience across music marketing and agency strategy positions her as a key player in shaping how brands interact with their audiences in today's digital landscape.

Highlights

Turning Brands into Fandoms with Maggie Walsh
Mar 29 · lbbonline.com
GLOW Adds Senior Talent, Bolstering Creative and Strategy Services
GLOW Adds Senior Talent, Bolstering Creative and Strategy Services
Mar 28 · adweek.com
Glow Hires Head of Strategy and Creative Director - Adweek
Glow Hires Head of Strategy and Creative Director - Adweek

Related Questions

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How did Maggie Walsh transition from music marketing to advertising agencies?
What awards has Maggie Walsh won during her career?
What is Maggie Walsh's role at GLOW creative agency?
How did Maggie Walsh's work on the Oreo campaigns impact her career?
Maggie Walsh
Maggie Walsh, photo 1
Maggie Walsh, photo 2
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Location

Greater New York City Area