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Mahesh Narayanan

President at Affinity Answers

Mahesh Narayanan, President at Affinity Answers

Mahesh Narayanan is currently the President at Affinity Answers, a company that provides brand insights and audience data to enable brands to discover and target users to build purchase intent at scale in the programmatic ecosystem.1

Key Experience

  • President, Affinity Answers (January 2020 - Present)1
  • GM, Affinity Answers (December 2017 - October 2022)1
  • Product building, Affinity Answers (July 2010 - November 2017)1
  • Sr. Engineering Manager, Yahoo (June 2004 - June 2010)1

Education

  • M. Sc., Mathematics, Indian Institute of Technology, Bombay (1994 - 1996)1
  • Master's degree, Computer Science, Iowa State University (2000 - 2002)1

Mahesh has over 20 years of experience in the technology industry, with expertise in areas such as data, AI/ML, and product building. He has held various leadership roles at companies like Affinity Answers and Yahoo, driving innovation and business growth.1

Highlights

Jul 22 · linkedin

Privacy Sandbox, as we knew/thought of it, is changing.
Key Takeaway seems to be: 3PC stays 🙂

"In light of this, we are proposing an updated approach that elevates user choice. Instead of deprecating third-party cookies, we would introduce a new experience in Chrome that lets people make an informed choice that applies across their web browsing, and they’d be able to adjust that choice at any time. We're discussing this new path with regulators, and will engage with the industry as we roll this out."

Jun 18 · linkedin

Oracle Advertising shuts down was Breaking News (truly, not like main stream media breaking news) last week. I was on a train in India, when I got this news (thanks Anna Feely) and it took some time to read through all the posts & articles.

Many wonderful and competent people to thank here for their support in our partnership, starting with Omar Tawakol Pieter De Temmerman Grant Ries Molly Parr Veronica Ahern Jeff Teng Anna Haase Shalini Bhuva Brian Silver Meredith Henderson Caren (Coffin) Buscovich Lisa Bilow and I am sure I've missed many more, given the 10+ years of partnership.

For anyone impacted and feel I could be of assistance, feel free to reach out. I've already reach out to a few that I am in touch with, but happy to help others, as much as I can.

Also, there's formal news (not Breaking news anymore :) and EOL timelines (Sep 30, 2024) for all of the Oracle Advertising Products.   I love this logo on this ADWEEK article by Catherine Perloff

Related Questions

What are Mahesh Narayanan's key achievements at Affinity Answers?
How did Mahesh Narayanan transition from Yahoo to Affinity Answers?
What unique insights does Affinity Answers provide to brands?
What technologies does Affinity Answers use in their AI-based Recommender system?
How has Mahesh Narayanan's background in engineering influenced his leadership at Affinity Answers?
Mahesh Narayanan
Mahesh Narayanan, photo 1
Mahesh Narayanan, photo 2
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Experience

President at Affinity Answers (January 2020 - Present)
GM at Affinity Answers (December 2017 - October 2022), Product building at Affinity Answers (July 2010 - November 2017), Sr. Engineering Manager at Yahoo (June 2004 - June 2010), Systems Analyst at In at Satyam Computer Services Ltd (June 1996 - November 1998)

Education

M. Sc., Mathematics at Indian Institute of Technology, Bombay (1994 - 1996), Master's degree, Computer Science at Iowa State University (2000 - 2002)

Location

Austin, Texas, United States