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Mai Shoeib
Head of Communications, UAE Investments at Mubadala
Professional Background
Mai Shoeib is a dynamic and strategic communications professional with approximately 15 years of extensive experience in the field. With a specialization in external communications, content generation, public relations, and media relations, Mai has also developed a strong proficiency in internal communications, employee engagement, event management, and digital and social media strategies. This rich blend of expertise enables her to navigate the complex communications landscape effectively, aligning communications with business objectives and enhancing overall organizational success.
In her current role as the Head of Communications for Mubadala's Global Energy Business, Mai plays an integral part in managing communications for a $41 billion portfolio that encompasses 12 companies operating across the hydrocarbon value chain in the oil and gas industry. This role provides her with the opportunity to utilize her skills in strategic communications counsel, stakeholder management, and team resource optimization, ensuring a cohesive approach to both internal and external communications initiatives.
Throughout her career, Mai has been recognized for her ability to build trust and rapport with senior executives, emphasizing the critical role communications play in reputation and perception management. She is passionate about talent development, fostering an environment where her colleagues can flourish and grow. This passion extends to her strategic efforts in creating an integrated communications plan that addresses the unique needs of various stakeholders while effectively promoting Mubadala's mission and values.
Education and Achievements
Mai's academic credentials lay a solid foundation for her career in communications. She completed her High School Diploma with a focus on the Science Section at the International School of Choueifat in Abu Dhabi. She then pursued her higher education at the American University of Sharjah (AUS), where she earned a Bachelor of Arts in Mass Communication with a concentration in Media Studies, achieving Honors on the Dean's List.
Building on her foundational knowledge, Mai continued her studies at AUS, focusing specifically on Public Relations, further solidifying her expertise in this crucial area of communications. Her academic journey gave her the skills and confidence to engage with diverse audiences and effectively navigate the public relations landscape.
Mai's career has seen her work with prominent organizations, including Mubadala Investment Company and International Petroleum Investment Company (IPIC), where she has held various senior roles. Her prominent positions have included:
- Head of Communications at Mubadala, where she manages communications for the global energy business, guiding strategic initiatives that align with business goals.
- Senior Communications Manager and Assistant Manager of Petroleum & Petrochemicals at Mubadala, where she honed her communication strategies.
- Committee/Board Secretary for the Management Executive Committee at IPIC, showcasing her ability to manage high-level communications and administration.
- Chief of Staff/Executive Office Manager for the Managing Director at IPIC, where she developed her organizational and leadership skills while overseeing internal communications.
Additionally, her consultancy experience at Brunswick Group and BPG Group allowed her to offer communication advice across diverse sectors, including finance, healthcare, real estate, and consumer goods. Notable clients include Abu Dhabi Investment Authority (ADIA), NMC Healthcare, and Rolls-Royce, reflecting her versatility and capability in addressing the unique needs of each client.
Notable Achievements
Mai Shoeib's career achievements underscore her dedication to excellence in communications. Her responsibilities at Mubadala include:
- Delivering impactful public speaking engagements at industry conferences, enhancing the visibility and reputation of the organization.
- Leading media and public relations activities that foster positive relationships between the organization and its stakeholders, ensuring that messaging is both consistent and effective.
- Overseeing events and sponsorships that align with organizational goals, contributing to brand awareness and stakeholder engagement.
- Fostering internal communications and employee engagement initiatives that cultivate a culture of transparency and collaboration within the organization.
- Providing oversight of international portfolio companies and their communications representatives, facilitating regular interactions to ensure that all communications efforts align with Mubadala's strategic vision.
Mai has dedicated her career to the advancement of corporate communications and reputation management. She has consistently demonstrated her ability to develop strategic communication frameworks that not only tell the organization's story but also promote significant engagement with stakeholders at every level, from employees to executives.
tags':['strategic communications','public relations','media relations','internal communications','employee engagement','content generation','leadership profiling','reputation management','Mubadala','consultancy experience','public speaking','stakeholder management','corporate communications','events management','digital media','social media','talent development','writing skills','content development','financial communication','healthcare communications','real estate communications','automotive PR','FMCG communications'],'questions':['How did Mai Shoeib establish her expertise in strategic communications?','What are the main responsibilities of Mai Shoeib in her role at Mubadala?','How does Mai Shoeib foster employee engagement within the organizations she works for?','What achievements has Mai Shoeib accomplished during her diverse career in communications?','In what ways has Mai Shoeib contributed to reputation management for her clients?','How does Mai Shoeib manage stakeholder communications effectively across various industries?']} assistant to=browser code itario id & tag expectations, will fit its own tag stream. 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