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Maia Raposo
Communications innovator creating messages that make a difference (She/Her)
Professional Background
Maia Raposo is a seasoned communications strategist and marketing expert with a profound dedication to people-focused problem solving. With a career marked by significant contributions to various organizations, her role as the Communications & Marketing Director at Waterkeeper Alliance stands out as a testament to her innovative approach and leadership capabilities. Maia possesses a remarkable talent for creating communication strategies and content that not only educate but also inspire diverse audiences across the globe.
Having collaborated with executives, business owners, and international colleagues, Maia has successfully driven numerous marketing campaigns and communications projects. Her leadership style is characterized by the ability to influence while executing day-to-day deliverables strategically. Clients and colleagues alike appreciate her organized, creative nature and attention to detail. Maia’s easygoing demeanor allows her to thrive under pressure, ensuring that all communications efforts are executed smoothly, even amidst tight deadlines.
In her current role at Waterkeeper Alliance, Maia is dedicated to strengthening and amplifying the voice of the international Waterkeeper movement. She leverages her expertise in external and internal communications, integrated marketing, brand strategy, and corporate social responsibility to enhance the organization’s brand recognition and expand its marketing reach. By identifying emerging technologies and trends, she plays a crucial role in ensuring that Waterkeeper Alliance remains a relevant and impactful entity within the nonprofit sector.
Education and Achievements
Maia holds a Bachelor of Arts (BA) in Urban Environmental Policy from New School University. This educational background provides her with a deep understanding of environmental issues, public policy, and the socio-economic factors that drive community engagement and advocacy. Combining her academic knowledge with practical experience, Maia is at the forefront of combining communication strategies with sustainable practices that benefit both organizations and communities.
Throughout her diversified career, Maia has accumulated a wealth of experience in various dynamic roles. Before her tenure at Waterkeeper Alliance, she made significant contributions in several positions such as Senior Digital Strategist and Digital Communications Specialist. Her remarkable journey also includes pivotal roles at Brooklyn Brewery, where she served as both Manager and Coordinator of Marketing and Events, further honing her expertise in marketing worldwide.
Moreover, her multifaceted background includes serving as a PR & Event Manager at Food Karma Projects and an AmeriCorps Member at the New York City Coalition Against Hunger. Each of these experiences has enriched her skill set and enabled her to continuously improve and adapt to new challenges.
Notable Achievements
Maia’s sense of community and commitment to social responsibility is underscored by her foundational experiences, including her early engagement as a Catherine Shaw Intern at Urban Green Council and Project Assistant at BrightFarms. She has consistently shown an affinity for advocacy-driven initiatives that resonate with audiences, raising awareness about environmental sustainability and food security issues.
Her expertise spans an impressive array of skills, including:
- External & Internal Communications: Developing tailored communication strategies that resonate with diverse audiences.
- Integrated Marketing: Designing cohesive marketing strategies that involve various channels and touchpoints.
- Brand Strategy: Creating strong brand identities that successfully convey organizational missions and values.
- Corporate Social Responsibility: Driving initiatives that promote positive social and environmental impacts.
- Press Relations and Public Speaking: Building relationships with media outlets while effectively conveying brand messages.
- Event Production: Planning and executing successful events that engage and inspire audiences.
Beyond her professional accomplishments, Maia finds joy in her personal life, sharing moments with her children and pets, exploring nature, and indulging in the pleasures of food and drink with friends and family. This balance of professional drive and personal fulfillment showcases her ability to manage a harmonious work-life balance.
Maia continuously aims to expand her professional network, connecting with like-minded individuals who share her passion for impactful communications and strategic marketing. Her commitment to constant improvement and innovation not only influences her work but also inspires those around her to uphold similar values.
In conclusion, Maia Raposo is not just a skilled communicator and marketing strategist but also a dedicated advocate for the causes she believes in. As she continues her journey at Waterkeeper Alliance, her focus on constant learning, teamwork, and innovative thinking propels both her personal and professional endeavors, making her a valuable asset in the field of communications and marketing.
