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Maiju Pohjola

Hands-on marketing professional with deep expertise in full-stack marketing and creative writing

Maiju Pohjola is a Strategic Marketing Manager at Meru Health, a company focused on providing online mental health care. She has held this position since August 2020 and has played a crucial role in developing and executing marketing strategies to enhance the brand and establish thought leadership in the mental health sector.12

Professional Background

Before joining Meru Health, Pohjola served as the Head of US Operations at Startuplifers, where she connected Nordic students with companies in Silicon Valley and organized various PR events. She also worked as an Online Marketing Manager for Myssyfarmi Ltd, an ethical fashion startup, where she significantly improved online marketing strategies and user experience.12

Pohjola possesses a comprehensive marketing skill set, including copywriting, content management, and public relations, and is proficient in both English and Finnish. Her creative storytelling ability and analytical skills contribute to her effectiveness in marketing roles.12

Education and Skills

Pohjola's educational background includes a high school diploma from Paimion Lukio and further studies at the Turku School of Economics. Her skills encompass full-stack marketing, online media management, and a passion for storytelling, languages, and human connections.12

In addition to her professional achievements, she is known for her interests in meditation and Buddhism, which have influenced her work in promoting mental health awareness.13

Highlights

Oct 25 · linkedin

One year ago today I quit my job. It was a dream job, but I had another dream that was not leaving me alone: to travel the world.

After 10 months of traveling, I continued working a few months ago. Not on my laptop but with people, in a boutique thermal resort in the middle of the mountains in New Zealand. As a yoga instructor, sauna guide (!), receptionist and a housekeeper. If my travels were an eye-opening, mind-reforming experience, this has certainly been one too.

I'm happy that in this modern world, I don't have to climb the ladder or walk the pre-set path. I rather think of my world and work as islands that I can explore, people I can meet, experiences I can share, and skills and lessons I can learn.

I wrote about some interesting things I realized on my 10-month work break and a year of travel, link in the comments!

Oct 25 · linkedin

Looking for new Merukers! Some fun growth stats:

  • We just raised Series B
  • We've hired over 165 people since Nov 2020
  • By the end of 2022, we're planning to grow 2.5x on the general side, 6x within our clinical vertical and 50x within our coaching vertical

Most importantly, you will get to be part of changing how mental healthcare looks like, and work with a compassionate, fun, and extremely smart global team (not to mention the offsites, cozy office spaces, weekly breakfasts, and more)

We have a ton of open positions in Helsinki, California, and remote. Apply now! http://myjob.io/y9kx5

Here's a part of our team enjoying a Friday afternoon in the wine country this summer 🌻

#hiring

Related Questions

What specific strategies did Maiju Pohjola implement at Meru Health?
How did Maiju Pohjola's role at Startuplifers influence her career?
What are some notable achievements of Maiju Pohjola in her marketing career?
How did Maiju Pohjola's experience at Myssyfarmi shape her marketing approach?
What challenges did Maiju Pohjola face while managing PR at Meru Health?
Maiju Pohjola
Maiju Pohjola, photo 1
Maiju Pohjola, photo 2
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Experience

Strategic Marketing Manager at Meru Health (August 2020 - October 2022)
Head of US Operations at Startuplifers (August 2019 - August 2020), Online Marketing Manager at Myssyfarmi Ltd (August 2018 - August 2019), Project Coordinator / Thesis Worker at Myssyfarmi Ltd (Janua at Rocket Internet SE (April 2017 - October 2017)

Education

Master of Science in Economics & Business Administration, International Business & Marketing from Turku School of Economics at the University of Turku (2016 - 2018); Bachelor's degree in International

Location

Helsinki, Uusimaa, Finland