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Maik Lange

Digital Marketing and Trends Expert

Maik Lange is a prominent figure in the field of AI transformation and healthcare innovation at Bayer AG. As the AI Transformation Lead and Generative AI Mission Master at Bayer, he focuses on leveraging artificial intelligence to drive digital transformation and innovation in the healthcare sector.3

Professional Background

Maik Lange has over 20 years of IT experience, with the last 3 years specifically focused on generative AI and the metaverse.4 His role at Bayer involves:

  • Implementing AI initiatives from strategy to integration1
  • Discovering and implementing new opportunities for customer activation
  • Digitally transforming business processes
  • Increasing productivity and efficiency through AI1

Expertise and Responsibilities

As an AI Transformation Lead, Maik's key areas of expertise include:

  • AI and business strategy
  • Generative AI implementation
  • Responsible AI practices
  • Digital marketing project management1

He is also involved in developing and maintaining collaborations, which is a central aspect of his work.1

Educational Background

Maik Lange holds:

  • A diploma in industrial engineering
  • A diploma in digital marketing1

Additional Roles

Beyond his primary role at Bayer, Maik is also:

  • A lecturer for the Digital Marketing Lab at the Hochschule für Medien, Communication and Economics Berlin
  • A collaborator with universities including Cambridge, HMKW Berlin, and RWTH Aachen1

Speaking Engagements

Maik Lange is a sought-after speaker and expert in the field of AI transformation. He has been invited to speak at various conferences and workshops, including:

  • The 5-HT Generative AI Workshop in Mannheim, Germany1
  • The Generative AI DACH event2
  • The DigIT Pharma & Health conference5

These engagements highlight his role as a thought leader in the AI transformation space, particularly within the pharmaceutical and healthcare industries.

Related Questions

What are some of the key AI projects Maik Lange has led at Bayer?
How does Maik Lange integrate AI into healthcare innovation at Bayer?
What is Maik Lange's background in digital marketing?
How does Maik Lange collaborate with universities like Cambridge and RWTH Aachen?
What are the main challenges Maik Lange faces in AI transformation at Bayer?
Maik Lange
Maik Lange, photo 1
Maik Lange, photo 2
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Experience

Trend Master - New Digital Channels for Healthcare Professional and Patient Engagement at Bayer (September 2020 - Present)
Various Digital Marketing and IT Consulting roles at Bayer, HMKW Hochschule, Bayer Schering Pharma AG, Schering AG, and Unilog LogicaCMG (2001 - Present)

Education

Diplom Wirtschaftsingenieur (Industrial Engineer), Project Management and Marketing from Hochschule Anhalt (1995 - 1999)

Location

Berlin, Berlin, Germany