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Makenna Bigelow

Market Research @ Notion

Professional Background

Makenna Bigelow is a seasoned research leader and practitioner with over 10 years of diverse experience in audience trends and behaviors. Makenna's career is highlighted by her remarkable ability to transform data into actionable insights, helping organizations make informed strategic decisions. With a passion for understanding consumer psychology, she has significantly contributed to high-profile companies where she honed her skills in market research and analytics.

Throughout her illustrious career, Makenna has held several influential positions. Notably, she served at Twitter, where she climbed the ranks as a Research Analyst to becoming the Head of US Audience Insights. During her tenure, she led diverse teams to synthesize audience insights that directly influenced product strategies and marketing campaigns. Makenna's innovative approaches in understanding digital audience behavior have resulted in meaningful insights that help businesses navigate the dynamic landscape of social media.

Prior to her impactful role at Twitter, Makenna gained valuable experience at VIRTUE Worldwide, where she held multiple positions, including Senior Analyst and Digital Analyst. This experience allowed her to build a strong foundation in digital analytics, market research methodologies, and audience segmentation.

In addition to her remarkable journey in audience insights, Makenna has also contributed her expertise in other organizations like Influenster and 360i, where she further developed her skills in analytics and strategic planning. These varied experiences have broadened her perspective and equipped her with unique insights into consumer and market behavior across different industries.

Education and Achievements

Makenna's educational background is anchored by a Bachelor of Science (BS) degree in Business from the prestigious NYU Stern School of Business. The rigorous training and academic exposure she received at NYU have equipped her with the analytical skills and business acumen essential for today's fast-paced market research environment. Her commitment to lifelong learning is evident, and she consistently seeks out opportunities to deepen her knowledge of market research trends, methodologies, and technologies.

Makenna’s educational journey, combined with her extensive professional experience, makes her a powerful asset in any organization focusing on audience insights and market research. Her ability to leverage academic training in practical settings has led to significant contributions and recognition within her field.

Notable Achievements

  • Successfully developed and implemented audience insights strategies that contributed to the overall growth and user engagement on platforms like Twitter.
  • Led a dynamic team responsible for delivering valuable research insights that enhanced product offerings and advertising effectiveness at Twitter.
  • Pioneered emerging methodologies in audience trends that have been adopted by teams across various sectors, showcasing her thought leadership in market research.
  • Consistently recognized for her analytical skills and ability to translate complex data into clear, actionable insights for stakeholders.
  • Actively contributed to discussions and panels on market research, sharing her expertise with peers in the industry, thus fostering a community of learning and growth in audience insights expertise.

Related Questions

How did Makenna Bigelow develop her expertise in audience insights over her ten-year career?
What strategies did Makenna Bigelow implement while leading the US Audience Insights team at Twitter?
In what ways has Makenna Bigelow's education at NYU Stern School of Business influenced her research methodologies?
What trends in audience behavior has Makenna Bigelow identified that significantly impacted marketing strategies for companies?
How has Makenna Bigelow’s experience at VIRTUE Worldwide shaped her approach to market research?
Makenna Bigelow
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Location

New York, New York, United States