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Malcolm Faulds

VP of Marketing at L2L

Malcolm Faulds is an experienced marketing professional based in Arlington, Massachusetts, United States.1 He is currently serving as the Principal at Alembic Marketing, a role he has held since December 2018.1 In this capacity, Faulds provides consulting services for technology companies, focusing on improving marketing effectiveness through team assessments, strategic reviews, and campaign planning.1

Career Highlights

Faulds has an extensive background in marketing, having held several leadership positions throughout his career:

  • VP of Marketing at L2L: Since June 2021, Faulds has been working with L2L, a SaaS platform for manufacturers looking to digitize their operations.1
  • VP of Marketing at Zippity, Inc: From March 2019 to June 2020, he led marketing efforts for this provider of onsite car care services on corporate campuses.1
  • EVP Marketing at Salsify: From November 2017 to December 2018, Faulds managed demand generation and marketing programs for this SaaS platform helping brand manufacturers compete on the digital shelf.1
  • SVP Marketing at Drizly: From August 2016 to November 2017, he led marketing efforts that doubled GMV in one year for this alcohol eCommerce marketplace.1

Expertise and Approach

Malcolm Faulds describes himself as a marketer who helps companies achieve their growth ambitions.1 He positions himself as a "player coach," suggesting a hands-on leadership style combined with strategic guidance.1 His experience spans various aspects of marketing, including:

  • Demand generation
  • Product marketing
  • Corporate communications
  • Consumer acquisition
  • CRM
  • PR and brand communications
  • Content marketing
  • Digital marketing

With his diverse background in both B2B and B2C marketing across different industries, Faulds brings a wealth of experience to his role at Alembic Marketing, where he continues to help technology companies enhance their marketing effectiveness.12

Highlights

Feb 28 · linkedin

It's gratifying to see how meaningful L2L software is to frontline manufacturing workers. This video does a nice job showing how Dart Container empowers workers with the data and insights they need to manufacture better together.

#l2l #connectedworker #connectedworkforce #dartcontainer #manufacturing #smartmanufacturing

Feb 13 · linkedin

For my manufacturing friends: Grab your tickets for this year’s Connected Workforce Summit, hosted by L2L in Salt Lake City, UT, May 14-15, 2024!

Network with leading manufacturing innovators, see exciting new innovations in connected worker tech, and meet our keynote speaker — NASCAR legend Kyle Petty — during this can’t-miss two-day event.

You’ll also get the chance to tour the US Synthetic plant in Orem, UT, where you can see L2L in action on the shop floor!

Seats are going fast — snag yours here: https://www.l2l.com/cws24

#CWS24 #L2L #connectedworker #manufacturing

Related Questions

What are some notable projects Malcolm Faulds has led at Alembic Marketing?
How has Malcolm Faulds' experience at L2L influenced his approach at Alembic Marketing?
What specific strategies does Malcolm Faulds use to improve marketing effectiveness at technology companies?
Can you provide examples of Malcolm Faulds' success stories in his marketing career?
What makes Malcolm Faulds' approach to marketing different from others in the industry?
Malcolm Faulds
Malcolm Faulds, photo 1
Malcolm Faulds, photo 2
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Experience

VP of Marketing at L2L, June 2021 - Present
Principal at Alembic Marketing, December 2018 - Present, VP of Marketing at Zippity, Inc, March 2019 - June 2020, EVP Marketing at Salsify, November 2017 - December 2018, SVP Marketing at Drizly, Augu at dunnhumby, July 2012 - June 2016

Location

Arlington, Massachusetts, United States