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Malcolm Friedberg

B2B & B2C Growth Marketing Executive

Malcolm Friedberg is a seasoned B2B & B2C leader known for his early adoption of MarTech, having been Customer #50 at Eloqua.

He excels in enterprise demand generation with an impressive client portfolio including Dell, Lenovo, Salesforce, Chevron, and GE, spanning industries like Tech, Banking/Fintech, MarTech, Hardware, Software, SaaS, ProSvs, and Nonprofit/Government sectors.

With a background as a CMO, he has spearheaded the development of buyer journey technology and successfully led a demand gen agency that reached #516 on the Inc. 5000 list.

Malcolm has a track record of generating considerable revenue, notably $85M in pipeline revenue for a Fortune 100 client, and has been honored with awards like the Eloqua Markie, an Emmy Award, and Best of the West recognition.

A prolific writer and thought leader, Malcolm has contributed to platforms like Entrepreneur.com, Huffington Post, and TheStreet.com, and has authored published work.

His expertise encompasses various areas such as demand generation, B2B marketing, executive leadership, marketing strategy, CMO roles, digital marketing, brand development, team management, public relations, sales enablement, customer experience management, strategic planning, and change management.

Malcolm Friedberg pursued his education in Business Law at Loyola Law School, Los Angeles, and holds a B.A. in Philosophy from Reed College.

Throughout his career, he has held diverse roles including positions at Vertical Venture Partners, 20/20 B2B, Merkle, Prosper Marketplace, Family Wise Inc., CleverTap, Left Brain DGA, Euphonix, No Red Tape Mortgage, EVOX Images, and RE FESTIVAL.

Malcolm Friedberg
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Location

San Francisco Bay Area