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Malcolm Murdoch

Improving the directly measurable effectiveness of ANZ's media investment.

Malcolm Murdoch is the Tribe Lead, Digital Sales Experience at ANZ, located in Melbourne, Victoria, Australia.12 In this role, he leads a team of multidisciplinary experts to drive digital sales for the bank.1 He is also responsible for the Marketing Chapter of ANZ’s Digital Sales Experience tribe, driving digital marketing excellence for the bank.1

Prior to his current role, Malcolm was the Head of Digital Acquisition Marketing at ANZ from July 2018 to October 2022 and the Digital Performance Leader from October 2017 to October 2022.1 Before joining ANZ, Malcolm held various positions at companies such as Diageo, Mindshare, and Starcom MediaVest Group.1 He has a background in marketing technology and data, with a focus on ad servers, dashboards, and audience data for auction-based display advertising.1

Malcolm holds a MA(Hons) degree from the University of Cambridge.1 His LinkedIn username is malcolmmurdoch.3

Related Questions

What are some of the key digital marketing strategies Malcolm Murdoch has implemented at ANZ?
How has Malcolm Murdoch's experience at Diageo influenced his approach at ANZ?
What specific data-driven initiatives has Malcolm Murdoch led at ANZ?
How does Malcolm Murdoch's role at ANZ differ from his previous positions at Mindshare and Starcom?
What are some notable achievements in Malcolm Murdoch's career in digital marketing?
Malcolm Murdoch
Malcolm Murdoch, photo 1
Malcolm Murdoch, photo 2
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Location

Melbourne, Australia