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Malgorzata Jankowska

Director of Marketing & PR, Poland - PURO Hotels HQ

Professional Background

Malgorzata Jankowska is a highly accomplished marketing and communication professional who has made significant strides in the hospitality industry. Currently, she is the Director of Marketing & PR at PURO Hotels, which is recognized as Poland’s leading lifestyle hospitality brand. Her role encompasses the development and execution of innovative marketing and communication strategies, ensuring that the brand maintains its esteemed position in a competitive market. Under her leadership, PURO Hotels has expanded to include seven properties and 13 distinct restaurant and bar brands, along with a spa brand, showcasing her expertise in brand management and strategic marketing.

In her current position, Jankowska excels at forming and nurturing marketing partnerships that elevate the brand’s visibility and appeal, both online and offline. She leads and builds a dynamic team of experts whose specialties range across branding, graphic design, social media, event management, digital marketing, content creation, copywriting, and public relations. Her unique ability to inspire creativity and innovative thinking within her team has made a notable impact on PURO Hotels’ branding and overall marketing success.

With a career spanning numerous high-profile roles in the marketing and hospitality sectors, Jankowska has demonstrated a strong commitment to challenging the status quo and rethinking traditional marketing approaches. Her passion for innovative creativity drives her to seek out the latest trends and leverage them to benefit her brand, ensuring that PURO Hotels remains at the forefront of the hospitality landscape.

Education and Achievements

Malgorzata Jankowska’s educational journey began in the USA, where she attended Winter Springs High School in Florida. This experience contributed to her broad cultural perspective and understanding of diverse markets. She furthered her studies in Poland, earning a Bachelor’s degree in Economy, Marketing, Finance, and Banking from the prestigious Szkoła Główna Handlowa w Warszawie, also known as the Warsaw School of Economics. This solid educational foundation equipped her with a deep understanding of marketing principles and financial strategies, essential tools for her future career.

Malgorzata’s career kickstarted with an internship at HRK S.A., where she began honing her skills in the marketing and communication sphere. Over the years, she held various strategic roles, including that of an assistant at Dewey Ballantine LLP, editorial manager at a members-only premium content site, and co-owner of a café, showcasing her diverse experience across different domains.

One of her early significant roles was as an account manager at Sigma International (Poland) Ltd., a reputable PR agency where she managed client relationships and orchestrated successful publicity campaigns. This experience paved the way for her promotion to the role of senior account manager at the same agency, where she further advanced her skills in public relations and communications.

Following her successful tenure at Sigma International, Jankowska transitioned to the hospitality sector, where she initially served as Marketing & PR Manager at Hotel Bristol, a Luxury Collection Hotel, under the Starwood Hotels & Resorts Worldwide, Inc. umbrella. Her exceptional performance in this role led to her appointment as Director of Marketing and Communications for the entirety of Poland at Starwood Hotels, at which she thrived in promoting multiple luxury properties and enhancing their market presence.

Achievements

Throughout her illustrious career, Malgorzata Jankowska has achieved several noteworthy milestones that underline her expertise in the fields of marketing and hospitality. At PURO Hotels, her strategic direction has been pivotal in establishing the brand as a leader in lifestyle hospitality within Poland. Her efforts in building a strong network of marketing partnerships have enhanced brand visibility and customer engagement, driving significant business growth.

In addition to her direct contributions to marketing strategies, Jankowska is also known for fostering a culture of creative excellence within her teams. By prioritizing innovative thinking and encouraging her team members to challenge conventional practices, she has successfully navigated the complex demands of the marketing landscape. This proactive approach not only elevates the brand's offerings but also instills a sense of purpose and achievement among her team.

Malgorzata's career trajectory is a testament to her dedication, expertise, and visionary leadership in marketing and communications. Whether she's leading large-scale campaigns or managing intricate branding projects, her passion for creating memorable brand experiences continues to shine through. It is this blend of creativity, strategic thinking, and relentless pursuit of excellence that makes her a standout professional in the highly competitive hospitality industry.

Related Questions

How did Malgorzata Jankowska develop her passion for innovative creativity in marketing?
What specific strategies has Malgorzata Jankowska implemented to elevate the PURO Hotels brand in the hospitality industry?
In what ways did Malgorzata's education at Szkoła Główna Handlowa w Warszawie prepare her for a successful career in marketing and communications?
Can you share examples of successful marketing partnerships that Malgorzata Jankowska has forged during her career?
What leadership techniques does Malgorzata Jankowska use to inspire her marketing team at PURO Hotels?
Malgorzata Jankowska
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Location

Warsaw, Mazowieckie, Poland