Suggestions
Malinda Wilkinson
B2B Marketing Leader
Malinda Wilkinson is the VP of Marketing at Aptos Retail, a global leader in unified commerce solutions for retailers.1 She is an experienced B2B marketing leader with a strong track record in the technology and software industry.12
Career History
Malinda has held several key marketing positions throughout her career:
- VP of Marketing at Aptos Retail (2022-present)2
- Head of Commercial Marketing at Travelport (2019-2022)2
- Fractional CMO at MWM Marketing Consulting (2018-2019)2
- Chief Marketing Officer at Salesfusion (2015-2018)2
- VP of Global Marketing at Aptean (2014)2
- VP of Marketing at Innovolt (2013-2014)2
- Vice President of Marketing Programs & Events at RedPrairie (2010-2013)2
- Senior Manager of Marketing Programs at Manhattan Associates (2005-2010)2
- Business Process Consultant at Accenture (2001-2005)2
Education
Malinda attended the Haslam College of Business at the University of Tennessee, where she earned a bachelor's degree in business administration with a focus on marketing.2
Achievements and Recognition
Malinda has received several awards for her marketing expertise:
- 2010 Atlanta Marketer of the Year Winner - Integrated Marketing4
- 2013 Communicator Award of Excellence4
- 2013 Telly Award4
- 2014 Atlanta Marketer of the Year Winner4
Professional Approach
As a marketing leader, Malinda emphasizes the importance of:
- Having mentors and advocates to guide career growth3
- Being a "people leader" who values and supports team members3
- Maintaining a work-life balance through careful planning and organization3
- Embracing feedback for personal and professional growth3
Malinda is active in industry events, such as the National Retail Federation's annual conference (NRF)5, and maintains a presence on social media platforms like Twitter.6
Highlights
Calling all the great retail sales reps I've worked with over the years. Aptos Retail is adding two new account execs to support the demand we are experiencing. It would be great to bring in some familiar faces, so please let me know if you are interested.
Aptos and Bain & Company partnered to conduct research with retail technology decision makers on their unified commerce strategies and the capabilities required to deliver them.
Join us on June 20 for an exclusive webinar on The State of Unified Commerce.
