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Mallory Wang

VP, Brand Marketing

Mallory Wang is currently the Vice President of Brand Marketing at The Walt Disney Company, a position she has held since October 2022. In this role, she is responsible for overseeing marketing strategies that enhance brand awareness and engagement across Disney's various platforms.

Professional Background

  • The Walt Disney Company:

    • VP, Audience Management (October 2022 - Present)
    • VP, Marketing at Westbrook (November 2021 - October 2022)
    • Director, Marketing Strategy (May 2021 - October 2021): Led marketing campaigns for The Disney Bundle (Disney+, Hulu, ESPN+).
    • Director, Digital Content Marketing (March 2020 - June 2021): Managed social media strategies for Disney's brands.
    • Sr. Manager roles in Digital Content Marketing and Audience Development (2016 - 2020).
  • BuzzFeed:

    • Director of Insights and Operations (January 2016 - May 2016): Developed Tasty's international presence.
    • Sr. Business Analyst (September 2013 - January 2016).

Education

  • University of California, Los Angeles: MBA (2018 - 2020)
  • University of California, San Diego: B.A. in Economics

Skills and Expertise

Mallory has extensive experience in digital marketing, audience development, and strategic brand management, making her a key player in Disney's marketing efforts.

Her LinkedIn profile can be found under the username malloryawang, where she has over 500 connections and shares insights related to her professional journey.

Highlights

Oct 17 · linkedin

I’m happy to share that I’m starting a new position as VP, Enterprise Audience Management at The Walt Disney Company! My first day in the office already feels like I'm coming back home. Thank you to Jenny Hofner, Meghan Maro, Latondra Newton, Trevor Kelley, Jenny Cohen, and David Jefferson for their time and energy throughout my hiring process. I'm excited to make more magic and champion under-represented audiences for our brands.

Nov 2 · linkedin

I am excited to announce that I have joined the Westbrook family as their new VP, Marketing! I wanted to give a shout-out to Brad Haugen, Jabari Hearn, Ashley McCollum, Cristina Pandol Sotomayor, and Paige Bouey-Suen for bringing me into such an amazing company and most of all a great group of people. Can't wait to stir things up!

PS - I am also hiring for a Director of Digital Marketing! DM me if you or other qualified friends are interested. https://lnkd.in/g3JdA6xc

Related Questions

What are some of the most successful marketing campaigns Mallory Wang has led at Disney?
How did Mallory Wang transition from BuzzFeed to The Walt Disney Company?
What challenges has Mallory Wang faced in her role at Disney?
What strategies did Mallory Wang use to launch Disney+ across social platforms?
How has Mallory Wang's role evolved since she became VP, Brand Marketing at Disney?
Mallory Wang
Mallory Wang, photo 1
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Location

Los Angeles, California, United States