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Mamta Chaube

Product-Led Growth | Monetization | Lifecycle Marketing | Revenue Marketing | CRM | B2B SaaS

Mamta Chaube is a seasoned professional with a strong background in orchestrating the customer lifecycle, demand generation, and monetization strategies, particularly focusing on Jira and Developer Experience market businesses at Atlassian.

At Atlassian, Mamta successfully led initiatives that resulted in annual bookings of $1.5M-$2M in the inaugural year, showcasing expertise in product-led growth, high-touch marketing, and lifecycle marketing acumen. She collaborates closely with Sales, Growth, and Performance Marketing teams to drive success.

Mamta's strategic efforts for Jira Confluence's Premium edition integrated self-serve and low-touch tactics effectively, improving customer adoption, monetization, growth, and retention across SMB and Enterprise segments. Her proficiency in OKRs, Digital marketing, and CRM has been pivotal in refining monetization strategies, securing sustained revenue growth, and enhancing market presence for Atlassian's DevEx products.

With a robust educational background including a Marketing Program from Wharton Online, a Masters in Business Administration from California State University, Long Beach, and an Engineer's Degree in Information Technology from the University of Mumbai, Mamta brings a wealth of knowledge and skills to her roles.

Having held key positions such as Lifecycle Marketing Senior Manager, Lifecycle Marketing Manager at Atlassian, and various marketing roles at reputable companies like Charles Schwab, American Honda Motor Company, Inc., and IBM, Mamta has extensive experience working as both a lead and an individual contributor.

Mamta Chaube
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Location

San Francisco, California, United States