Suggestions
Manas Mohan
Ideation Evangelist and Principal Consultant
Professional Background
Manas Mohan is an accomplished media and creative professional with over 25 years of rich experience in the fields of media, CRM, and creativity. His versatile career showcases a commitment to enhancing business practices while maintaining strict adherence to ethical standards, which he considers paramount in all professional endeavors. Throughout his illustrious journey, Manas has held key leadership positions in esteemed organizations, such as being the Chief Executive & Publisher at Open Magazine and the Chief Executive Officer - Publishing & Business Head at National Geographic Digital + Publishing at ACK Media. His extensive expertise in media strategies and operations has made him a respected figure in the industry.
Currently, Manas is the Principal Consultant at Laqshya Media, where he is actively involved with the innovative OOH metrics platform, #SHARP. By contributing his valuable insights and experience to Laqshya Group, Manas is pushing the boundaries of traditional media metrics to create impactful and measurable advertising solutions.
In previous positions, he has also served as the Chief Operating Officer at ACK Media and Director & Head - Marketing at Readers Digest BHE India Pvt Ltd. Each of these roles has honed his leadership skills and deepened his understanding of the media landscape. His ability to navigate challenges has been enhanced by his knack for problem-solving and creativity, making him a front-runner in the media sector.
Education and Achievements
Manas's educational journey underscores his commitment to continuous learning and professional growth. He studied ISC Science at St. Francis' College, Lucknow, showcasing his foundational knowledge that set the stage for future academic pursuits. Fascinatingly, he has also earned a Bachelor's degree in Anthropology and a Master's degree in Business Administration and Management, both from the University of Lucknow, allowing him to understand human behavior and market dynamics comprehensively.
To further enhance his managerial skills, he pursued an Advanced Management Certificate at the Indian School of Business, which equipped him with advanced competencies in strategic management and leadership, essential for his subsequent roles in high-responsibility positions.
Achievements
Throughout his 25-year career, Manas Mohan has cultivated an impressive track record, with achievements that stand out in the competitive media industry. Some of his noteworthy milestones include pioneering innovative marketing strategies at Webdunia.com and making a significant impact as the Vice President at Lintas Direct, where he shaped the direction of direct marketing in India.
His strategic thinking and creative problem-solving abilities have not only brought success to the organizations he has worked with but have also ensured the adaptation of businesses in the ever-evolving media landscape. By fostering strong relationships across multiple sectors and continuously challenging the status quo, Manas has been instrumental in driving growth and pioneering initiatives that exemplify best practices in media and marketing.
What sets Manas apart is his enthusiastic outlook towards work and his steadfast belief in pushing boundaries. His mantra of ‘never compromising on business ethics’ has inspired many across the media landscape to prioritize integrity and professionalism in their pursuits. With an eclectic blend of skills, rich experience, and an unwavering commitment to excellence, Manas Mohan continues to be an influential figure and an inspiring leader in the media industry.
