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Mandar Thosar
Founder and Growth Consultant | Marketing Strategy, IT Outsourcing
Mandar Thosar is a Growth Consultant and Founder of 1point01, a company he established in January 2020 in Pune, Maharashtra, India.1 He specializes in helping small and medium-sized businesses (SMBs) grow using digital marketing, inbound marketing, marketing automation, machine learning, and data science.1
With over 20 years of experience in marketing and business development, Mandar has a strong background in the IT services industry. Prior to founding 1point01, he served as AVP - Marketing at e-Zest Solutions Ltd. from May 2013 to December 2019, where he played a crucial role in growing the company from 50 to 750 employees.12
Mandar's expertise includes:
- Developing marketing strategies and inbound tactics
- Managing corporate websites and content
- Executing SEO, social media, and paid campaigns
- Implementing marketing automation using tools like Hubspot and Marketo
- Organizing events and managing technology partnerships
He holds a Bachelor of Engineering in Mechanical Engineering from Amravati University and has completed additional certifications in Machine Learning from IIT Kharagpur and a Post Graduate Program in Data Science and Business Analytics from Great Lakes Institute of Management.1
Mandar is also recognized as one of the #letstalkCX FAST 100 progressive Marketing, CX, Sales, and Services leaders from mid-market companies in India.1
Highlights
One of the NGOs we are connected with is seeking a Java and Android freelancer with 2-3 years of experience for an Annual Maintenance Contract. The expected workload is 20 hours per month. Freelancers who are interested, please email mandar[at]1point01.com with your profile and monthly rate. #Freelancer #Java #Android #IT #FreelanceJob
🌟 Adapting to the Changing Landscape: How Marketers Can Navigate the Rise of OTT 🌟As Over-The-Top (OTT) streaming services continue to gain traction, traditional TV commercials are facing a new challenge. Marketers are now presented with the task of rethinking their strategies to effectively create and promote their brands in this evolving landscape.
So, how can marketers tackle this pressing issue?
1️⃣ Embrace Digital Advertising: With the shift towards OTT, digital advertising presents a prime opportunity for marketers to reach their target audience. Leveraging social media, influencer partnerships, and targeted online ads can help maintain brand visibility in the digital sphere.
2️⃣ Focus on Content Marketing: Engaging and relevant content is key in capturing the attention of OTT users. By creating compelling storytelling, branded content, and native advertising, marketers can seamlessly integrate their brand within the OTT experience, resonating with viewers on a deeper level.
3️⃣ Leverage Data-Driven Insights: Utilizing data analytics and consumer insights is crucial in understanding the behavior and preferences of OTT users. By harnessing this data, marketers can tailor their brand messages and ad placements, maximizing impact and relevance.
4️⃣ Explore Product Placement Opportunities: Integrating products within OTT content through strategic partnerships and placements can offer a non-intrusive way to showcase brands. This approach aligns with the viewing experience, fostering a more organic and authentic brand presence.
5️⃣ Invest in Original Content: Developing original content exclusive to OTT platforms can not only captivate audiences but also reinforce brand identity. By producing high-quality, engaging content, marketers can establish a unique and memorable brand presence in the OTT space.
In conclusion, while the rise of OTT may pose challenges for traditional TV commercials, it also presents a wealth of opportunities for marketers to innovate and connect with audiences in new and impactful ways. By adapting their strategies to align with the digital shift, marketers can successfully navigate the evolving landscape and continue to build strong, enduring brands.
#MarketingStrategy #OTT #DigitalAdvertising #BrandBuilding #ContentMarketing #DataAnalytics #DigitalInnovation
