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Mandy Hanson

Director, Global Account Based Marketing at Lacework

Mandy Hanson is an accomplished Account Based Marketing (ABM) expert and Director of Global Account Based Marketing at Lacework. She has a strong background in creating, executing, and optimizing global integrated marketing programs, and is known for being data and results-driven, consistently exceeding lead generation and pipeline goals within tight deadlines.

Mandy holds an Associate's degree in Business from Southern Union State and a B.A. in Marketing from Auburn University. Her career includes key positions at various organizations, such as OneLogin, Intapp, Sage, Cisco, and Equifax, where she progressed from Marketing Coordinator to senior management roles.

As a recognized leader in her field, Mandy has been named a Demandbase Champion for two consecutive years (2022 and 2023).15 She is known for her expertise in using the Demandbase One platform, which she considers an integral part of her ABM toolkit.1 Mandy leverages Demandbase One Intent data across prospect, customer, and competitor campaigns to identify in-market accounts.3

Mandy is active on LinkedIn, where she shares insights about ABM, GTM strategies, and B2B demand generation.24 She describes herself as an "ABM Expert | B2B Demand Gen Leader | GTM Strategist".2

Highlights

Sep 27 · demandbase.com
Introducing the Inaugural Class of Demandbase Champions ...
Sep 27 · demandbase.com
Announcing the 2023 Class of Demandbase Champions
Sep 24 · demandbase.com
Community AMA: How to Leverage Demandbase One Intent

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Mandy Hanson
Mandy Hanson, photo 1
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Location

Atlanta, Georgia, United States