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Manisha Sharma

Consumer Insights Lead

Manisha Sharma is a seasoned marketing research professional with a passion for understanding consumer behavior and driving business decisions through data analytics.

With expertise in quantitative research methodologies like Usage and Attitudes, Brand Metrics, and Pricing, she excels in designing and implementing custom research projects to provide tailored insights and recommendations.

Manisha is adept at leading discussions to define marketing problems, crafting effective research instruments, and presenting findings to stakeholders.

Her toolkit includes SPSS, Excel, PowerPoint, and online survey applications, making her proficient in extracting and communicating study findings effectively.

She has a strong background in relationship development, mentoring, and collaborating with cross-functional teams, vendors, and suppliers to deliver successful projects.

Manisha has worked across various industries including Consumer Packaged Goods, Consumer Services, Media, Computers/Hi-tech, Construction, and Recycling, engaging with both B2C and B2B audiences.

Her educational background includes an MBA in Marketing and a B.Sc. in Chemistry, Botany, and Zoology along with workshops in Python programming and data science.

With a rich professional history at companies like SharkNinja, TerraCycle, Nielsen, and Invoke, Manisha has held roles from Senior Manager to Director level in consumer insights, client consulting, and market research.

Highlights

Oct 26 · linkedin

Is Big Data decreasing development & use of primary research? And what are the ethical limits to the use of Big Data in research? I'm looking forward to this panel discussion at the Fall Conference. Details here: https://lnkd.in/ebuj4xm

Oct 18 · linkedin

Looking forward to the day-long conference presented by the New England chapter of Insights Association. For more on speakers, topics, and registration visit: https://lnkd.in/ebuj4xm

Manisha Sharma
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Location

Boston, Massachusetts, United States