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Mansi Baranwal
Founder, Ignite - Co-founder, Headstart Network Foundation - Bain - Yahoo - IIM Bangalore
Mansi Baranwal is an accomplished entrepreneur and business professional with a diverse background in management consulting, technology, and startups. She is the founder of Troovy, a company disrupting nutrition for families, which she started in October 2021.1 Prior to this, Mansi founded Ignite in July 2019, a tech-enabled solution focused on building managers' capabilities in large organizations during periods of change or transformation.1
Mansi's professional journey includes:
- A significant tenure at Bain & Company, where she progressed from Associate Consultant to Director & Associate Partner between 2012 and 2021.1
- Co-founding HeadStart Network Foundation, supporting entrepreneurs and startups from 2008 to 2012.1
- Working as a Senior Software Engineer at Yahoo! from 2007 to 2010.1
Her educational background includes an MBA in Business Strategy & Marketing from the Indian Institute of Management, Bangalore, where she excelled academically and won several business competitions.1
Mansi has recently secured additional funding for her current venture, as announced in September 2024.2 She is known for her belief in India's potential and talent pool, as expressed in her LinkedIn posts.3
Highlights
I believe in the India story. Our talent already competes with the world. Now we also need to fix our nutrition systems to provide world-class support to our talent.
22-35% children in the richest households in India are still short for age. 14% have lower IQ than their full potential. And not for the lack of affordability of healthy food, but for the availability and demand of it.
40% of our agricultural soil is depleted of nutrients necessary for the growth of our children. Our rice and wheat have lost 45% of their food value over the last five decades. Our cold chain and food processing systems are not able to optimise for nutrition, causing most vegetables to lose significant nutrition during transport. To top that, 90% of families in India do not consume adequate amounts of millets, protein, fruits, and nuts.
Nutrition for children is not a choice. Not only height and IQ, but adult lifestyle diseases are directly and alarmingly correlated to child nutrition.
Fixing our agricultural supply chain and eating habits, alongside fortification can help solve the problem.
At Troovy, we are building products to add clean, complete nutrition to all food consumed by children daily. We want to alleviate nutrition as a concern from every parents’ mind and set up every child for success.
And we need all the support we can get to fulfill this dream.
Do reach out if this resonates with you. I would love to chat. Let’s join hands. This is not the journey of a brand or a company alone, but that of a community.
