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Manuel de la Gala

Global Head of Digital Strategy at Havas Group - Associate Professor & Strategic Marketing Program Director at IE Business School

Manuel Álvarez de la Gala is a prominent figure in the digital marketing and media landscape, currently serving as the Global Managing Director at Havas Group. With over 20 years of experience in the digital sector, he oversees the global account for Telefónica within Havas Media and is an integral part of the global team at Havas International, focusing on digital development strategies for the agency.13

Education and Academic Involvement

Álvarez de la Gala holds a Ph.D. from the Complutense University of Madrid and has completed an MBA from IE Business School. His educational background also includes postgraduate studies at INSEAD and a degree in Business Administration from both the University of Alcalá and Leeds Beckett University. Additionally, he is a professor of Marketing and Digital Transformation at IE University, where he directs a program in Digital Marketing Management.145

Professional Background

Before his current role, he has been involved in various capacities that highlight his expertise in digital marketing and strategy. His extensive career includes significant contributions to major brands, particularly in enhancing their digital presence and marketing effectiveness. His leadership at Havas Group underscores his commitment to advancing innovative digital solutions in marketing.23

Online Presence

Álvarez de la Gala is active on LinkedIn under the username manuelalvarezdelagala, where he shares insights related to digital marketing and transformation.2 He also engages with broader audiences through platforms like X (formerly Twitter), reflecting his influence and thought leadership in the industry.4

Related Questions

What are some of Manuel de la Gala's most notable achievements at Havas Group?
How has Manuel de la Gala's educational background influenced his career?
What specific digital strategies has Manuel de la Gala implemented for Telefónica?
How does Manuel de la Gala balance his role at Havas Group with his teaching at IE University?
What is the focus of the program in Digital Marketing Direction that Manuel de la Gala directs at IE University?
Manuel de la Gala
Manuel de la Gala, photo 1
Manuel de la Gala, photo 2
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Location

Madrid Area, Spain