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Mara Cruz
Product Designer - UI/UX Designer - Interaction Designer
Professional Background
Mara Cruz is an accomplished UI/UX designer, whose extensive background in design and production management sets her apart in the competitive world of digital design. With a career that spans several high-profile roles, she has developed a reputation for her expertise in journey mapping, wireframing, prototyping, user testing, and crafting engaging visual designs that enhance user experiences. As the current UI/UX Design Director at Informa Markets, Mara plays a pivotal role in leading design teams to create innovative solutions that meet the evolving demands of the industry. Her creativity and technical skills have consistently produced outstanding digital products across various platforms.
Before taking the reins at Informa Markets, Mara held the position of Digital Production Director at the same organization, where she honed her technical acumen and design leadership skills. Her previous role as Senior Online Art Director at UBM allowed her to implement design strategies that elevated online presence and engaged users more effectively. With a foundation in web design, Mara began to build her portfolio as an Online Art Director at UBM, furthering her capabilities in creating visually captivating and user-friendly digital experiences. During her time as a Web Designer at UBM, she laid the groundwork for her skills in website design and development, a core competency that she continues to excel in today.
Education and Achievements
Mara Cruz pursued her education at the prestigious Fashion Institute of Technology, where she earned a Bachelor of Science in Production Management. This solid educational foundation in production management has equipped her with the critical thinking and problem-solving skills needed to succeed in her design career. She combines her educational background with practical experience to create compelling design narratives that resonate with users and clients alike.
Throughout her career, Mara has demonstrated a strong commitment to continuous learning and adaptation. She has mastered a variety of industry-standard design tools and technologies that include Adobe XD, Sketch, Figma, Atomic, Invision, After Effects, Principle, Framer, Photoshop, Illustrator, InDesign, HTML, CSS, and JavaScript. This diverse skill set empowers her to bring her creative visions to life and collaborate effectively with development teams.
Achievements
Mara's exceptional ability to marry design and usability has led to significant achievements in her career. Whether it’s through her detailed journey maps or her well-executed visual designs, Mara ensures that user experience remains at the forefront of her projects. Her contributions have not only increased user engagement and satisfaction but have also enhanced the overall efficiency of design processes within her teams. As a leader, she nurtures and guides her team members in best practices, fostering a collaborative environment that thrives on innovation and excellence. Mara Cruz is a design leader with an unwavering passion for creating meaningful digital experiences, ensuring users not only interact with websites but also have memorable experiences that keep them engaged and coming back for more.
