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Marc Barraza

Director of Paid Media

Marc Barraza is the Director of Paid Media at MarketerHire.134 He is also VP of Enterprise Operations at ArkusNexus, a founder of Orange County CTOs, and Director at NexusFuel.2

Additional details about Marc Barraza::

  • Experience Barraza has experience in marketing and sales for digital products, advertising sales, and account management.2 He has held positions such as Marketing Executive (Digital Products) at Quadrant Information Services and Marketing Coordinator at ARKUS Solutions.2
  • Consulting Barraza has experience as a marketing consultant for Barraza Marketing Solutions, where he managed accounts and provided marketing consulting to companies in the US and Mexico.2
  • Education Barraza holds a bachelor's degree in Marketing from Universidad Autonoma de Baja California.2
  • Skills He is skilled in data analysis and provides optimization recommendations.4
  • Recommendations Barraza advises that companies spending over $10,000 per month on advertising should seek ongoing expert advice.4
  • Storyboarding Barraza tripled video ad output and improved quality by storyboarding.5
  • Agency experience Barraza is an agency alumnus.1

Highlights

Sep 22 · linkedin

I tripled video ad output and drastically improved quality by doing one thing: storyboarding. Now, I never submit a video brief without one. (comment or DM for my template)

When I was in a pinch to drastically increase video ad output, I started putting together storyboards using top-performing images and carousel ads. Seems like common sense, right?!

Almost instantly, my design resources were able to create better-looking, better-performing videos and deliver them faster than ever before.

So, what the heck is a storyboard?

A storyboard is a visual layout of a video, often used by video experts to show how a video will look before production begins.

I attach a storyboard to EVERY video brief. Why? I know the ad’s objective and what message(s) to deliver. Plus, I typically want to follow certain visual concepts and that guidance is crucial to designers. The less feedback rounds, the better.

I’ve found that designers and editors can spend more time on video quality (transitions, animations, layout, etc.) if they don’t need to worry about creating the visual language from scratch, crafting messaging, and developing the flow.

The best part of storyboarding? It makes iterating new versions extremely simple.

Don’t have a storyboard and/or not sure how to use one? Comment or DM me for a link to my template!

Sep 7 · linkedin

Did your company’s advertising budget get reduced?

Here’s why that could be a good thing:

  1. Your platform-attributed CPA will likely decrease. • Whether you’re driving leads, purchases, or both, your platform-attributed CPA will drop with a reduction in spend. • In the right context, this is great news for your CEO/CFO — spend less AND become more efficient.

  2. You’ll be able to quantitatively measure the overall impact ads have on conversions/revenue, and subsequently optimize your growth engine from there. • Did your 20% reduction in spend result in a 20% drop in revenue? You might want to reconsider your reduction and find other ways to streamline costs & efficiency.

  3. You can make hyper-efficient optimizations. • Further consolidate ad campaigns in FB/IG, LinkedIn, TikTok, etc. • Cut everything that isn’t contributing to measurable performance — and don’t forget to adjust retargeting campaigns. • Here’s an easy way to trim budget right now: Cut spend on weekends or days that have poor conversion rates.

  4. You can test and learn with less money burn. • Testing is still essential to finding efficient tactics and creatives, just do it on a smaller scale via geo holdouts or hyper-targeted audiences.

If you can prevent a reduction in revenue/conversion volume due to increased advertising efficiency, you can re-scale-up confidently.

Related Questions

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Marc Barraza
Marc Barraza, photo 1
Marc Barraza, photo 2
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Location

San Diego, California, United States