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Marc Brokenbrow

Research Director at B2B International

Marc Brokenbrow is a Senior Research Director at B2B International, a global market research firm specializing in B2B markets.1 He has made significant contributions to the field of customer experience research and measurement.

Professional Achievements

Brokenbrow developed the Momentum Matrix, an innovative framework designed to measure and anticipate changes in customer experience.3 This tool addresses limitations of traditional satisfaction metrics by assessing both current satisfaction levels and perceived improvements over time. The Momentum Matrix helps companies:

  • Identify areas requiring immediate action
  • Detect potential complacency in high-satisfaction areas
  • Recognize successful strategies to continue
  • Monitor progress in improving low-satisfaction areas

Expertise and Responsibilities

As a Senior Research Director, Brokenbrow likely plays a key role in:

  • Designing and overseeing complex B2B market research projects
  • Developing innovative research methodologies
  • Providing strategic insights to clients across various industries
  • Contributing to thought leadership initiatives

Company Affiliation

B2B International, where Brokenbrow works, is a specialist B2B market research consultancy with a global presence.2 The company:

  • Has over 900 clients, including half of the world's 100 largest companies
  • Conducts research in 145+ countries across 45 languages
  • Focuses on providing strategic insights for complex B2B markets

Brokenbrow's role at B2B International places him at the forefront of B2B market research and customer experience measurement in a highly respected firm within the industry.

Highlights

Meet The Team - B2B International
Meet The Team - B2B International
Jan 1 · elekta.com
Global Customer Survey Privacy Policy - Elekta
Dec 19 · b2bframeworks.com
Momentum Matrix - B2B Frameworks
Jan 1 · quirks.com
B2B International | Directories | Sourcebook Listing - Quirk's

Related Questions

What are Marc Brokenbrow's main responsibilities as a Senior Research Director at B2B International?
How has Marc Brokenbrow contributed to customer experience initiatives at B2B International?
What specific projects has Marc Brokenbrow led at B2B International?
How does Marc Brokenbrow's role at B2B International impact client satisfaction?
What is Marc Brokenbrow's background before joining B2B International?
Marc Brokenbrow
Marc Brokenbrow, photo 1
Marc Brokenbrow, photo 2
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Location

Stockport, United Kingdom