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Marc Freund

Marketing Agency Managing Director | Demand Gen Architect | Marketing & Lead Gen Strategist

Marc Freund is the co-founder and Managing Director of Five Tool, a growth-focused digital marketing agency.2 Based in Atlanta, GA, Freund has established himself as a prominent figure in the marketing industry, particularly in the B2B SaaS sector.1

Professional Background

Freund's expertise lies in helping SaaS companies find product-market fit and scale their operations.5 He co-founded Five Tool in 2017 with a vision that emphasizes being "Customer Focused" and "Results Obsessed".2 The agency specializes in providing marketing solutions for B2B SaaS companies, ranging from seed-stage startups to Series C and beyond.5

Education and Experience

Marc Freund holds an MBA with a focus on Entrepreneurship and a BBA in Finance.1 Prior to founding Five Tool, he gained valuable experience working at companies such as FieldEdge and Oldcastle.1

Content Creation and Thought Leadership

As part of his role at Five Tool, Freund actively engages in content creation and thought leadership. He hosts a YouTube playlist called "Explain it To Me Like I'm 7," where he breaks down complex marketing and SEO concepts in simple terms.4 This initiative showcases his commitment to educating others in the field and demonstrates his expertise in digital marketing.

LinkedIn Presence

Marc Freund maintains an active presence on LinkedIn under the username "marcfreund".2 He regularly shares insights about the marketing industry and updates about Five Tool's achievements.3

Highlights

Jul 29 · linkedin

I am thrilled to share the exciting news of Jasmin Weideling's promotion to Five Tool Director of Accounts! 🎉 Jasmin's journey from Jr. Account Manager to Account Strategist and now Director of Accounts is a true testament to her dedication and expertise.

Jasmin has been instrumental in pioneering content production, project management, and account management within our team. Not to mention, she has elevated our foodie game to new heights, rescuing us from our fast-casual plateau! 🍔🥗

Congratulations, Jasmin, on this well-deserved promotion! We couldn't have reached this milestone without your hard work and commitment. Thank you for believing in our team's vision and for your invaluable contributions. 🌟 #Promotion #DirectorOfAccounts #TeamAppreciation

Mar 26 · linkedin

Don't fall for it! Doubling your traffic doesn't automatically = double the amount of leads.

This came up in a call with an SEO client the other day.

"We get 20,000 visits to our site. If we doubled that to 40,000, we should double the amount of free trials we get."

The problem? Not all traffic is created equal. Let's break it down.

  • Brand traffic: Usually makes up a significant chunk of traffic. Higher than average conversion rate. Really hard to double without some SERIOUS brand awareness efforts (i.e. typically, not SEO).

  • Bottom Funnel Pages: Higher than average conversion rate. Typically low volume SEO terms. If you have a decent SEO, these pages are already optimized so not much room to double here.

  • Top Funnel Pages: You might be able to find the 20k growth here. However, the conversion rate will usually be lower meaning. So, even if you do double traffic here, you'll get less than double the leads.

So yeah, it'd be great to double traffic but it's important to segment the type of traffic and apply historical conversion rates to understand if the juice is worth the squeeze.

Related Questions

What are some key achievements of Marc Freund at Five Tool?
How did Marc Freund transition from FieldEdge to Five Tool?
What makes Five Tool's approach to digital marketing unique?
Can you provide examples of successful campaigns led by Marc Freund?
What is Marc Freund's educational background and how has it influenced his career?
Marc Freund
Marc Freund, photo 1
Marc Freund, photo 2
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Experience

Managing Director at Five Tool (September 2017 - Present)
Director of Marketing at FieldEdge (March 2016 - January 2018), Director of Digital Marketing at Oldcastle (January 2016 - March 2016), Digital Marketing Manager at Oldcastle (February 2014 - December at UPS (June 2007 - November 2010)

Education

MBA in Entrepreneurship from Georgia State University - J. Mack Robinson College of Business (2010 - 2012), BBA in Finance from Georgia Southern University (2002 - 2006) - Graduated with Honors. Atten

Location

Atlanta, Georgia, United States