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Marc Mascara

Director at Keypoint Intelligence

Marc Mascara is the Director of the Customer Communications Advisory Service at Keypoint Intelligence, a role he has held since May 2019. His responsibilities include conducting market research and analysis, managing consulting engagements, forecasting market growth, and overseeing client care within the customer communications sector.1

Professional Background

Marc Mascara has extensive experience in the graphic arts and publishing industries, beginning his career in 1980. Before joining Keypoint Intelligence (formerly InfoTrends), he was the Director of Marketing for Eastman Kodak Company, where he managed marketing and operations for their high-speed inkjet portfolio across the U.S. and Asia. His previous roles also include senior product management and OEM sales positions at Electronics for Imaging and Scitex Corporation.1

Education

Mascara holds a Master of Science in Industrial Engineering from Clemson University and a Bachelor of Science in Industrial Management Technology from California University of Pennsylvania.1

Contributions and Expertise

In his current position, Mascara leverages his deep knowledge of variable data printing, TransPromo execution, and digital production printing to provide valuable insights and strategies for clients in the customer communication space. His expertise is recognized within the industry, contributing to Keypoint Intelligence's reputation as a leader in market research and strategic consulting for digital imaging.13

For more information about Marc Mascara’s professional activities and insights, you can find him on LinkedIn under the username marc-mascara.24

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Location

Rochester, New York Area