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Marc McCollum

Media Executive | Raptive Chief Innovation Officer | Former Red Ventures President, Accenture Partner

Marc McCollum is a professional with a deep passion for revolutionizing the content and commerce landscape on the internet. He envisions creating a healthier online environment where publishers and creators thrive, delivering top-quality content to global audiences.

With a solid educational background, having studied BA at the University of North Carolina at Chapel Hill, Marc has gained extensive experience in various countries including the USA, Canada, Italy, France, Spain, China, Japan, and more.

Marc McCollum has held key positions in reputable organizations such as Chief Innovation Officer and Executive Vice President of Innovation at Raptive, President of the Media & Commerce Division, and Executive Vice President at Red Ventures. Moreover, he served as Managing Director (Partner) at Accenture, starting from an Analyst role and progressing to a Senior Manager.

His expertise lies at the crossroads of content and commercial success, focusing on audience and revenue growth to fuel continuous high-quality content production. By addressing the challenges of distribution, innovation, monetization, and audience engagement, Marc aims to reshape the digital landscape for the better.

Highlights

Aug 15 · linkedin

Thanks to Julia Love the team at Bloomberg News for this helpful explainer on Google's AI Overviews and the lack of options that creators and publishers have.

“By opting out, creators may inadvertently reduce their overall search presence, which could harm their ability to reach audiences and generate revenue.”

May 15 · linkedin

Working in digital media, content or SEO and looking for a change? Concerned about the future of big brands and want to skate to where the puck is headed? - the hyper-growth of independent content creators!

We have a really unique and exciting role - Director of Traffic Insights. The successful candidate will be a strategic thinker with a robust analytical background and a passion for the digital media landscape.

If this is you, reach to me directly. We'd love to get to know you!

Marc McCollum
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Location

Charlotte, North Carolina, United States