Sign In

Marc Sasinski

Senior Director, Product Design & UX at Zwift

Professional Background

Marc Sasinski is an accomplished User Experience (UX) design leader with over 15 years of extensive experience in crafting innovative consumer-facing, enterprise, and entertainment products. In his current role as the Senior Director of Product Design and User Experience Research at Zwift, Marc has successfully led internationally-distributed design and research teams, blending cross-cultural insights to deliver exceptional user experiences. His work reflects a profound understanding of both design and user interaction principles, which not only enhances customer satisfaction but also ensures that products resonate well with various target audiences.

Marc’s career trajectory has provided him an array of skills that make him a versatile leader in the field of UX design. He has made significant contributions to the gaming industry during his tenure at Riot Games, serving in various capacities including Director of User Experience and Experience Design Manager. His leadership in developing games that captivate players showcases his keen ability to balance aesthetics with functionality, a hallmark of successful user experience design.

Global Impact and Consulting Expertise

Throughout his career, Marc has provided consulting services to a diverse clientele, from Fortune 500 companies to innovative start-ups. This dual focus on established corporations and nimble entrepreneurs equips him with unique insights into what makes a product successful across different market segments. His ability to tailor strategies for various clients demonstrates his adaptability and deep-rooted knowledge of product design and interaction principles, elevating his standing in the UX community.

Education and Achievements

Marc Sasinski possesses an impressive academic background that lays the foundation for his innovative approach to UX design. He holds a Master of Science degree from DePaul University, which focused on Human-Computer Interaction—a field that directly informs his design philosophy. His educational journey also includes a Bachelor of Arts in English from the University of Connecticut and studies in Project Management at the University of Chicago. Furthermore, his experience at the Graham School of the University of Chicago underscores his commitment to continual learning and mastery of design management techniques.

Acknowledged Authority in UX

In addition to his practical experience, Marc has also gained recognition as a thought leader in the UX design space. His authorial contributions and speaking engagements on product strategy and interaction design have positioned him as a key figure in shaping the future of UX practices. This public recognition illustrates not only his expertise but also his willingness to share knowledge that can empower others in the field.

Notable Achievements

  • Leadership at Zwift: Marc has played a pivotal role in leading product design strategies at Zwift, revolutionizing how users interact with fitness products through immersive experiences.
  • Riot Games Contributions: His leadership at Riot Games contributed to the design of games that received critical acclaim, with millions of users worldwide engaged in their products.
  • Consulting Success: His diverse consulting portfolio emphasizes his ability to adapt UX strategies to fit both established businesses and dynamic start-ups, showcasing his industry versatility.
  • Thought Leadership: As an author and speaker, Marc has established himself as a prominent authority on product strategy and interaction design, inspiring emerging designers and practitioners in the field.

In summary, Marc Sasinski is an exemplary leader in the User Experience design sector, blending years of practical experience, recognized thought leadership, and a robust educational background to create user-centric solutions that drive innovation in product design.

Related Questions

How did Marc Sasinski develop his extensive expertise in User Experience design over the last 15 years?
What are some of the key contributions Marc Sasinski has made to the gaming industry during his tenure at Riot Games?
How has Marc's educational background in Human-Computer Interaction influenced his approach to product design?
What insights has Marc Sasinski shared as a speaker and author on product strategy and interaction design?
In what ways has Marc Sasinski's consulting experiences shaped his understanding of user experience for both large corporations and start-ups?
Marc Sasinski
Add to my network

Location

Los Angeles Metropolitan Area