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Marc Wesseling

Marc Wesseling is the co-founder and director of UltraSuperNew (USN), an independent creative agency established in 2007 in Harajuku, Tokyo.12 He is a Dutch-born entrepreneur with extensive experience in the advertising industry across multiple countries.

Key points about Marc Wesseling:

  1. Career background:

    • Graduated from the University of Leiden with a degree in Media Law1
    • Worked in Hong Kong, New York, and San Francisco before moving to Japan in 200212
    • Started his first internet marketing company at age 261
  2. UltraSuperNew:

    • Founded UltraSuperNew in Tokyo in 200712
    • Expanded the agency to Singapore in 2012 and Taiwan in 20191
    • The agency now has offices and art galleries in Tokyo, Singapore, Colombo, and Taipei3
  3. Agency approach:

    • Offers digital strategy, creative, and production services under one roof1
    • Specializes in millennial and Gen Z advertising across digital, social media, and activation2
    • Maintains independence, allowing for free thinking and a flat working structure2
  4. Personal interests:

    • Enjoys spending time in the Japanese Alps, snowboarding in winter, and hiking in summer2
    • Has an interest in kitesurfing2
  5. Leadership style:

    • Values openness and transparency with key team members1
    • Emphasizes the importance of company culture and physical interaction for creativity1
    • Promotes diversity and inclusion in the workplace1

Marc Wesseling's approach to advertising and leadership has helped establish UltraSuperNew as a significant player in the Asian advertising market, working with major clients such as Uber Eats, Shiseido, Red Bull, and Heineken.1

Related Questions

What inspired Marc Wesseling to start UltraSuperNew in Tokyo?
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What challenges did Marc Wesseling face when setting up UltraSuperNew in Tokyo?
How does Marc Wesseling approach diversity and inclusion in his company?
What role does Marc Wesseling's background in Media Law play in his career?
Marc Wesseling
Marc Wesseling, photo 1
Marc Wesseling, photo 2
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Location

Within 23 wards, Tokyo, Japan

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