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Marcel Arsand
Packaging and Waste Management Expert - Public Speaker - Chair
Professional Background
Marcel Arsand is a dedicated and experienced sustainability professional with over a decade of expertise in managing supply chain challenges, particularly in the context of environmental and sustainable development. His multi-faceted background encompasses a variety of roles, where he has excelled in identifying, managing, and resolving complex sustainability issues. His passion for packaging and recycling has fostered a career that not only focuses on environmental objectives but also facilitates collaborative programs involving both government and industry stakeholders.
Throughout his career, Marcel has demonstrated exceptional project management skills by overseeing a diverse range of strategic and high-profile projects, often simultaneously. His responsibilities have included acting as a sole Project Manager and orchestrating cross-functional teams, both internal and external, to drive sustainable outcomes. Ultimately, Marcel's career stands as a testament to his commitment to advancing sustainable practices in the packaging industry and beyond.
Education and Achievements
Marcel began his educational journey with a Licenciatura (Licentiate) in Biological Sciences from the prestigious Federal University of Rio Grande do Sul. He further honed his research skills by completing an MSc by Research focused on Anaerobic Digestion of MBT Residues at Cranfield University. Additionally, he earned an MSc in Integrated Waste Management from the same institution, equipping him with the knowledge necessary to tackle complex waste and sustainability issues.
His notable achievements in the field underscore his expertise and contributions to environmental sustainability. For example, Marcel has played a crucial role in reviewing procurement options for recyclable PET for a global beverage brand, leading to a substantial £15M investment in a state-of-the-art PET reprocessing facility in the UK. Such initiatives not only highlight his technical acumen but also his ability to drive significant change through strategic collaborations.
Furthermore, Marcel co-authored the esteemed ‘UK Household Plastics Packaging Collection Survey’ in 2009 and 2010. This survey serves as a critical reference point for plastic recycling information in the UK, showcasing his skills in data collection, analysis, and stakeholder engagement. His comprehensive approach to research in sustainability has positioned him as a leading voice in the industry, advocating for innovative methods to improve recycling infrastructure.
Marcel's expertise also extends to supporting the On-Pack Recycling Label scheme—one of the UK's leading initiatives supporting sustainable packaging design. He has successfully managed relationships with over 170 high-profile members, actively collaborating to enhance recycling communication best practices for UK consumers. His work has played an instrumental role in developing new labels for the initiative and expanding its reach to other countries, including the USA, South Africa, and Australia, thereby enhancing global sustainable practices.
Notable Positions Held
Marcel’s career trajectory showcases a series of impactful roles within prominent organizations. He currently serves as the Director of Sustainability and Public Affairs for Ball Beverage Packaging Europe, the Middle East, and Africa at Ball Corporation, where he leverages his extensive experience to shape sustainability strategies at a corporate level. His leadership is vital in promoting sustainable practices within the beverage packaging sector across multiple regions.
Previously, Marcel held the position of Head of Sustainability at the same organization, where he laid the groundwork for several strategic environmental initiatives. His success in this role was recognized when he was appointed as a Non-Executive Director at Aluminium Packaging Recycling Organisation Ltd (Alupro) and subsequently took on the role of Chair at The Can Makers.
Earlier in his career, Marcel contributed to sustainability efforts at DS Smith, where he worked in the Plastics Division as a Project Manager, and in his role at WRAP as Senior Project Manager, focusing on recycling programs and waste management initiatives. His commitment to sustainability was evident from the beginning, as he began his professional journey as a Recycling Promoter with Bedfordshire County Council.
Marcel's foundation in education and scientific inquiry was further established during his tenure as a Biological Science Teacher at Instituto Educacional Definitivo and as a Scientific Initiation Scholar at Universidade Federal do Rio Grande do Sul. These early experiences cultivated his passion for science and sustainability, steering him toward a fulfilling career in environmental advocacy.
Conclusion
Marcel Arsand represents a wealth of knowledge and experience in sustainability within the packaging industry. His dedicated approach to environmental challenges, combined with his extensive management capabilities and educational background, positions him as a leader and innovator in the field. Through his work, Marcel continues to inspire others to embrace sustainable practices, create impactful solutions, and work collaboratively towards a greener future.
