Sign In

Marcel Haertlein

Global Head Digital Transformation at Emmi Group

Professional Background

Marcel Haertlein is a seasoned leader in digital transformation, passionately engaged in understanding the intricate interplay between changing customer needs and emerging technologies. His expertise spans across various industries, where he has successfully guided organizations through the complexities of digital evolution, ensuring they remain responsive to contemporary market demands. As the Global Head of Digital Transformation at Emmi Group, Marcel plays a pivotal role in shaping the company's Digital Consumer Experience strategy, leading it to be recognized as a pioneer in innovative digital initiatives. Beyond his strategic responsibilities, his leadership style focuses on developing team capabilities and fostering a culture of continuous improvement, empowering teams to excel in a shifting digital landscape.

Marcel’s interest lies distinctively at the crossroad of digital technology, business strategy, and effective leadership. His proactive engagement in these areas positions him as a key figure in equipping companies and employees with the necessary tools and mindset for thriving in the digital era. By bridging the gap between technology and business processes, he drives substantial value and enhances customer interactions across various channels.

Education and Achievements

Marcel leads with a robust educational background, enriched with advanced studies that complement his practical experience. He pursued a General Management degree from Zurich Business School and has further expanded his knowledge through an Immersion Program on Leading Digital Transformation at the Silicon Valley Innovation Center. His commitment to fostering innovative thought in digital strategies includes online courses at prestigious institutions such as the Massachusetts Institute of Technology (MIT), where he studied User Innovation & Entrepreneurship, and an Executive Program at Harvard Business School on Driving Digital Strategy. Additionally, Marcel completed the Digital Disruption Program at IMD Business School and holds Professional Certification in Blockchain Fundamentals from edX.

With a blend of academic rigour and applicable insight, Marcel has garnered respect in his field as a thought leader and educator. His previous role as a Lecturer in CAS Online Media and Campaign Management at Hochschule Luzern reflects his dedication to sharing knowledge and nurturing the next generation of digital marketing professionals. His rich academic background equips him with the tools necessary to guide organizations through their transformative journeys efficiently and innovatively.

Career Progression

Marcel Haertlein’s career trajectory showcases a ambitious pursuit in advancing digital strategies across multiple sectors. He commenced his journey as a Web Designer at Express Design & Publishing, gradually ascending to a Team Leader position at 4-MEDiA Group AG. His early career allowed him to hone his skills in web design, setting a solid foundation for his future roles.

As he progressed, Marcel took on increasingly significant roles such as E-Business & E-Marketing Manager at Luzern Tourismus AG and then at Osec as Head E-Marketing. His leadership abilities quickly became apparent, leading to his appointment as Head of Digital Media at KPMG Switzerland, where he pioneered new digital initiatives that measurably enhanced client engagement and satisfaction. Eventually, he advanced to the role of Head of Digital Transformation within KPMG, where he showcased his capacity for strategic vision and execution.

In addition to his commercial roles, Marcel embraced the world of academia and personal enrichment during a sabbatical that took him to dynamic locales such as Hawaii, Los Angeles, and Silicon Valley. This experience not only broadened his perspective but also inspired new ideas that he integrated into his professional work.

Achievements

Marcel Haertlein's career is marked by an impressive series of accomplishments. Under his leadership, the Emmi Group has become a frontrunner in global digital consumer experience strategies, reflecting his commitment to innovation that resonates with modern consumer expectations. His implementation of digital strategies has paved the way for increased customer satisfaction and loyalty, exemplifying his ability to adapt to the evolving landscape of digital engagement.

He has been instrumental in fostering collaborative environments that allow teams to thrive, focusing on developing talent and unlocking potential within diverse groups. Marcel’s dedication to people development is a cornerstone of his leadership philosophy, strategically aligning team goals with overarching business objectives to drive meaningful outcomes.

In addition to his corporate achievements, his contributions as a lecturer at Hochschule Luzern underline his commitment to education and mentor

Highlights

Aug 22 · linkedin

A perfect summer day deserves the perfect glass. Make a toast with our 100 Points collection🍷 that we designed with our friend James Suckling! ➡ https://lnkd.in/evjY9End

#100Points #LaliqueCrystal #LaliqueGlassware #LaliqueMoments #Paris #France #Lalique #Luxury #Picnic #Aesthetic #WineGlass #WineLover

Aug 21 · linkedin

Digital Product Passports (DPP) are more than just tokens - they extend the customer journey. They offer a seamless visual experience (which we have implemented with great attention to detail with VIVENTS) and unite product interaction in a digital ecosystem.

Our goal is to create unique and exclusive digital experiences. The DPP technology from the Aura Blockchain Consortium also opens the door to reaching new, digitally rooted target groups.

Most importantly, the best digital projects influence non-digital processes. In our example, our crystal production in France, global sales teams, customer service, etc. Thus, every DPP project is also a driver of the company's digital transformation.🚀

Shop our amazing MILLÉSIME 2024 products: https://lnkd.in/eQTuZGpn 💎🛒

#DigitalTransformation #DPP #Web3 #CustomerExperience #Innovation #LuxuryBrands

Related Questions

How did Marcel Haertlein develop his expertise in digital transformation and customer experience?
What innovations has Marcel Haertlein implemented at the Emmi Group to enhance consumer interactions?
In what ways did Marcel Haertlein's education at Zurich Business School influence his professional career?
What strategies does Marcel Haertlein employ to foster team development in digital environments?
How has Marcel Haertlein's experience in Silicon Valley contributed to his understanding of digital disruption?
Marcel Haertlein
Add to my network

Location

Lucerne Metropolitan Area