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Marcela Vega

Strategic Design for Innovation

Marcela Arreaga is a User Research Professor at Barcelona Technology School.1 She currently holds a position in Strategic Design at Social Innovation and teaches in the Master in User Experience Design program.1 Marcela specializes in Design Thinking, Trends Research, and Human-centered Technology.1

As an educator, Marcela aims to inspire students to think creatively and find innovative solutions.1 Her teaching approach is driven by curiosity and a desire to foster a culture of innovation focused on impact and purpose.1

Marcela's professional background includes experience in:

  1. Design research
  2. Strategic planning using human-centered tools
  3. Facilitating innovation processes with methods such as Design Thinking, Design Sprints, and Art of Hosting practices
  4. Past work with HOLON Design and OpenIDEO Barcelona Chapter

Her expertise lies in developing entrepreneurial ventures and creating opportunities that accelerate positive changes, with a focus on user-centered and interaction-centered solutions.1

Related Questions

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What inspired Marcela to transition into user research?
Can you share examples of Marcela's work at HOLON Design or OpenIDEO Barcelona Chapter?
What are Marcela's future goals in the field of user research?
Marcela Vega
Marcela Vega, photo 1
Marcela Vega, photo 2
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Location

Barcelona Area, Spain