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Marcela Shine

Head of Corporate Marketing @ ZenBusiness | Empowering Success for Small Business Owners

Marcela Shine is a seasoned business strategist with over 25 years of experience in operations, digital marketing, and strategy. She currently serves as the Head of Community and Director of Marketing at ZenBusiness, a platform that simplifies the process of launching and running a business.13 Marcela is based in Charlotte, North Carolina, and has a strong presence in the business community, with over 500 connections on LinkedIn.1

Professional Background

  • ZenBusiness: Marcela joined ZenBusiness in October 2022, following the acquisition of Ureeka, where she was the Head of Community.13
  • Ureeka: Before joining ZenBusiness, Marcela was the Head of Community at Ureeka, a platform designed to help small businesses grow through technology and partnerships.13
  • Founding Roles: She is a co-founder of Founder Craft, which provides training and coaching services for startups and innovators.13
  • Board Member: Marcela serves on the board of The Tutu Project, a non-profit focused on supporting breast cancer patients.12
  • Previous Roles: Her career includes leadership positions at oneQube, Scientificly, Inc., PerformLine, Inc., and Lipper HedgeWorld.1

Skills and Expertise

Marcela is proficient in both English and Spanish and has extensive experience in fintech, martech, and product development. She has worked with venture-backed companies and has expertise in SaaS platforms, affiliate marketing, and image recognition technologies.12

Personal and Philanthropic Involvement

Marcela is involved in various philanthropic efforts, including serving on the board of Gift of Adoption Fund and founding Promising Growth, a project supporting childhood education in rural Colombia.12 She is also an active member of Dreamers & Doers, a community for entrepreneurial women.1

Highlights

Oct 11 · thenetwork.com
Marcela Shine - The Network
Feb 6 · about.me
Marcela Shine - About.me page

Related Questions

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How did Marcela Shine transition from fintech to digital marketing?
What inspired Marcela Shine to start the Promising Growth project?
How has Marcela Shine's experience as a board member influenced her marketing strategies?
What challenges has Marcela Shine faced in her career, and how did she overcome them?
Marcela Shine
Marcela Shine, photo 1
Marcela Shine, photo 2
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Location

Charlotte, North Carolina, United States