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Marcela Zonis
Marketplace @ Inter
Marcela Zonis is a prominent business executive currently serving as the Director of Inter Shop at Inter, a digital bank in Brazil. Here's a comprehensive overview of her professional background and achievements:
Education and Early Career
Marcela holds impressive academic credentials, including:
- Master of Business Administration (MBA) from INSEAD
- Bachelor of Business Administration (BBA) from Fundação Getúlio Vargas
Her early career experiences include roles as:
- Consultant at Empresa Júnior FGV
- Intern at Ecopart
Professional Journey
Marcela's career has been marked by diverse and significant roles:
- Trainee at Itaú BBA
- Network Manager at United Nations Principles for Responsible Investment
- Private Equity Professional at Stratus Group
- Regional Director, Latin America at Instructure
- Director of Institutional Relations, Research & Advocacy at Endeavor Brasil
- Board Member at TRILHA Cervejaria
Current Role at Inter
As the Director of Inter Shop (also referred to as COO MarketPlace), Marcela has been instrumental in developing and growing Inter's integrated marketplace:
- She was tasked with launching the marketplace project in 2019, which went live in March 2020.1
- Under her leadership, the marketplace has achieved significant milestones:
- Generated R$ 12 billion in sales over four years of operation
- Integrated 131 stores and offers over 1 million products
- Established partnerships with major brands like Samsung, Electrolux, Casas Bahia, and Carrefour1
Achievements and Vision
Marcela has been pivotal in transforming Inter from a traditional bank to a "super financial app":
- Implemented AI-driven personalization for customer experiences
- Expanded services beyond financial products to include e-commerce, travel, and more
- Spearheaded the integration of financial and non-financial products within the app1
Her vision includes further growth and innovation, such as introducing a "digital installment plan" and expanding Inter's complete portfolio to the US market.1
Marcela Zonis's LinkedIn profile can be found under the username marcela-zonis-08204819, where she shares insights and updates about Inter's progress and achievements.23
Highlights
Semana passada tive o prazer de contar um pouco da história do shopping do Inter para a Sofia Hillesheim Schuck da Epoca Negócios.
O shopping é um caso de sucesso que representa bem o DNA empreendedor e inovador do Inter: em apenas 4 anos, saímos de uma "idéia no papel" para uma plataforma que já transacionou mais de 12 bilhões de reais.
E estamos apenas começando... Tijolo por tijolo, resolvendo um desafio de cada vez, a gente segue por aqui na construção do melhor super app financeiro do Ocidente. :)
Na última semana tive o prazer de contribuir com as discussões do South Summit, um ponto de encontro global de inovação que é considerado um dos eventos mais importantes do mundo para investidores, empresas e startups. Em um painel sobre tendências, transformações e integração do varejo nos mercados financeiros destaquei a inovação do Inter em ser o primeiro, no seu setor, a ter um marketplace dentro do seu ecossistema.
Obrigada Ricardo Galho, Rafael Tavolaro e Givanildo Luz pela ótima conversa.
O nosso Vice-Presidente, Alexandre Riccio de Oliveira também pôde falar sobre como a tecnologia e o pioneirismo fazem parte da nossa essência, desde o lançamento da 1ª conta 100% digital do Brasil até a integração de um marketplace completo num universo bancário.
Seguimos por aqui, determinados a inovar e trazer o que há de melhor para possibilitar uma vida financeira mais inteligente para os nossos clientes.
