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Marcia Cardoso

Customer Analytics & Strategy

Marcia Lima Cardoso has a rich professional background with over 20 years of experience in retail and consultancy firms.

Her expertise lies in implementing analytical areas such as Merchandising, Market Intelligence, Research, CRM, and Customer Analytics & Insights.

She has extensive experience in leading high complexity projects with renowned consultancy firms like Mckinsey and Accenture.

Marcia is highly skilled in managing both quantitative and qualitative research and possesses vast experience in managing Loyalty Programmes.

With a solid background in statistical methods, she excels in developing and maintaining marketing mix models to support short and long-term strategies.

Her career highlights include leading marketing planning processes, driving strategic planning, and monitoring its impacts throughout the company.

Marcia's ability to mobilize teams and her strong analytical thinking complement her professional profile.

She holds a Master of Business Administration (M.B.A.) in Retail Strategic Management from FIA - Funda\u00e7\u00e3o Instituto de Administra\u00e7\u00e3o, a Master of Business Administration (M.B.A.) in Services Marketing from Escola Superior de Propaganda e Marketing, and a Bachelor's Degree in Statistics from Universidade Estadual de Campinas.

She also completed an International Module in Retail Management at the University of East Anglia.

Throughout her career, Marcia has held various key positions in organizations such as TJX Europe, Harrods, Saraiva, Pernambucanas, Informarketing, GE, GoDigital, Marketdata, Metro Marketing Direto, and Unibanco-Uniao De Bancos Brasileiros.

Her roles have included Manager of Customer Analytics and Strategy, Customer Analytics & Insights Manager, Marketing and Commercial Planning Director, Commercial Planning Director, Head of Marketing Intelligence, CRM Manager, CRM Consultant, CRM Marketing Manager, Project Manager, Marketing Manager, Credit Analyst, Intern, and Insurance Analyst.

Marcia Cardoso
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Location

Brentford, Greater London, United Kingdom