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Marcia Newbert

Senior Vice President at Edelman

Marcia Newbert is currently the U.S. Corporate Digital Lead at Edelman, a global communications firm.5 She has extensive experience in corporate and executive communications, with a focus on digital strategies.

Career Progression at Edelman

Marcia has held various positions at Edelman, showcasing her growth within the company:

  • Started as an Assistant Account Executive in the Washington, D.C. office2
  • Progressed to Vice President of Corporate and Executive Communications1
  • Currently serves as Executive Vice President of Corporate Digital in the U.S.3

Expertise and Contributions

Marcia's work at Edelman involves:

  • Leading corporate digital strategies in the United States5
  • Contributing to thought leadership on emerging technologies, such as the metaverse3
  • Co-authoring articles on CEO communication strategies, including "The CEO's New Role: Chief Empathy Officer"4

Her experience also includes serving as one of 16 Global Client Knowledge Managers within the Edelman network and acting as the Chief Operations Officer for one of Edelman's largest accounts.5

Marcia's expertise in digital communications and executive strategies positions her as a valuable leader in Edelman's corporate practice, helping clients navigate the evolving landscape of digital corporate communications.

Highlights

Oct 31 · linkedin

We're #hiring for two Account Supervisor roles on Edelman's Corporate Digital team. Full job descriptions are linked below, but the headline is that I'm looking for folks who are comfortable flexing between corporate advisor and digital strategist roles, working on the frontlines of the agency's largest #corporatereputation remits to help our clients reach their stakeholders in new channels and formats. Thanks in advance for helping us get the word out and find our newest team members.

https://lnkd.in/eW6HUfB9   https://lnkd.in/em9er94b

Nov 18 · linkedin

Ten years ago, as a Senior Account Executive, I started Edelman's digital executive positioning offering. I risked being the boy who cried wolf, trying to convince clients and colleagues alike that top CEOs would use #socialmedia to engage directly with their stakeholders. It's amazing to reflect on how far the landscape has evolved since -- for good or for bad when you consider the current news cycle.

So, while we're years away from the full realization of the #metaverse and many people are skeptical, the space has, once again, caught my attention for #executives. And for a few reasons: executive social media use is now commonplace, executives are more comfortable in hybrid/virtual formats post-pandemic, and companies need to find new ways to recruit and engage younger talent.

I'm excited to share a new POV on opportunities for Executives in the Metaverse: https://lnkd.in/ezKBWQAk From signaling interest through PFPs to joining or hosting stakeholder events in Metaverse platforms, there's a range of activities for executive teams to consider if they want to be first movers in this space.

I learned SO much pulling this together and it was certainly a team effort. Sincere thanks to Matt Collette for answering my many Metaverse questions and Sandra Tichy and Drew Buchser for their help researching the examples included within the POV.

It will be interesting to see where we are in 2032. Happy reading in the meantime!

#ceosocialmedia #executivesinthemetaverse

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Marcia Newbert
Marcia Newbert, photo 1
Marcia Newbert, photo 2
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Location

Washington, District of Columbia, United States