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Marco Huizer
Addurance- CCO & Founding Partner
Professional Background
Marco Huizer is a dynamic business executive with a wealth of experience in commercial leadership, sales, and account management. He is a co-founder and the Chief Commercial Officer (CCO) at addurance, a role that underscores his expertise in strategic business development and innovative solutions tailored to client needs. Under his leadership, addurance has grown to become a notable player in the industry, reflecting his deep understanding of commercial strategies and market dynamics.
Before founding addurance, Marco served in various key roles that honed his skills in sales and account management. His tenure as Sales Director as well as Senior Account Manager at TAPPS saw him leading a dedicated team to achieve ambitious targets, and significantly boosting the company’s market presence. Moreover, his time as Sales Manager and Senior Account Manager at CBS Outdoor provided him with extensive knowledge in outdoor advertising and media, where he developed successful sales strategies that elevated the company’s profile in a competitive landscape.
In addition to his corporate roles, Marco has shown a remarkable flair for adventure and global exploration, taking time out to travel around the world, which further enriched his perspective on diverse cultures and global business practices. He also has experience in retail management as a Manager at Dirk van den Broek Supermarkten, where he strategized on operations that put customer satisfaction at the forefront, showcasing his versatility in adapting to different sectors.
Education and Achievements
Marco Huizer is a proud alumnus of the Amsterdam University of Applied Sciences, where he pursued a Bachelor of Commerce (Bcom) with a specialization in Commercial Economics (CE). His academic background equipped him with a solid foundation in business principles, economic theory, and marketing strategies, which have been instrumental in his professional journey.
His academic achievement paired with his extensive work experience in various roles across industries has culminated in an impressive career filled with notable accomplishments. At addurance, he has been vital in building lasting relationships with clients, driving revenue growth, and innovating service offerings that meet the ever-evolving needs of the marketplace. Marco’s tenure in positions of increasing responsibility speaks volumes about his commitment to excellence and his ability to galvanize teams towards achieving collective goals.
Achievements
Throughout his career, Marco has consistently demonstrated an ability to lead, inspire, and deliver results. As the Chief Commercial Officer at addurance, he has been crucial in establishing a strategic vision for the company while fostering a culture of collaboration and entrepreneurship. His forward-thinking mindset has driven the company to make significant inroads in its industry, solidifying its reputation as a trusted partner for clients.
Marco’s role at TAPPS was marked by transformative sales performance, where he took the reins during critical phases of the business and navigated through challenges to establish market dominance. His strategic acumen extended to outdoor advertising during his impactful stints at CBS Outdoor, where he was instrumental in formulating successful sales, marketing, and promotional strategies that led to increased brand visibility and market share.
Moreover, Marco’s capacity for building exceptional client relationships and his dedication to customer satisfaction have been cornerstones of his professional success. His transitioned experience from retail management further speaks to his capability in understanding customer needs and market demographics, allowing him to craft tailored solutions that resonate well with the target audience.
In summary, Marco Huizer is an exemplary professional whose career highlights the critical intersection of strategic thinking, commercial insight, and a commitment to fostering strong client relationships. His journey through varied roles has built a robust professional portfolio, making him a well-respected leader in the business community.
