Sign In

Marco Sparmberg

content & social media at DBS

Marco Sparmberg is a seasoned marketing and communications professional who has recently been appointed as Senior Director of Global Marketing and Communications at Surbana Jurong Group (SJ Group).12 In this role, he is responsible for leading SJ's marketing and communications strategy to enhance the company's global brand presence and reputation.1

Prior to joining SJ Group, Sparmberg held a significant position at DBS Bank, where he led the integrated content and social media strategy.12 At DBS, he established an in-house brand publisher model that produced content series highlighting the bank's initiatives in community, sustainability, culture, and heritage, including their foray into the metaverse.1

Sparmberg's career has spanned multiple countries, including Singapore, Germany, the UK, and Hong Kong, where he has utilized his transmedia storytelling skills to revolutionize brand communications.1 Before his time at DBS, he spearheaded the digital business transformation at Mediacorp, focusing on audience development and social media as a founding member of its digital group.1

At DBS, Sparmberg was involved in notable projects such as the SPARKS mini-series, which garnered significant viewership and engagement globally.3 He played a key role in developing and promoting the second season of SPARKS, themed "Everyday Heroes for a Better World," which aimed to address pressing social and environmental issues.34

Sparmberg's expertise lies in digital transformation, brand rejuvenation, and innovative marketing strategies. His appointment at SJ Group is aimed at amplifying the company's brand presence on a global scale and bolstering its reputation as a complex problem solver.12

Highlights

Jun 12 · theprpost.com
SJ Group names Marco Sparmberg to lead marketing, comm efforts
SJ Group names Marco Sparmberg to lead marketing, comm efforts

Related Questions

What are some of the key projects Marco Sparmberg has worked on at DBS Bank?
How did Marco Sparmberg's role at Mediacorp prepare him for his position at DBS Bank?
What is the in-house brand publisher model that Marco Sparmberg established at DBS Bank?
How has Marco Sparmberg's career spanned across different countries and industries?
What are the main responsibilities of Marco Sparmberg in his current role at SJ Group?
Marco Sparmberg
Marco Sparmberg, photo 1
Marco Sparmberg, photo 2
Add to my network

Location

Singapore