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Marco Sparmberg
content & social media at DBS
Marco Sparmberg is a seasoned marketing and communications professional who has recently been appointed as Senior Director of Global Marketing and Communications at Surbana Jurong Group (SJ Group).12 In this role, he is responsible for leading SJ's marketing and communications strategy to enhance the company's global brand presence and reputation.1
Prior to joining SJ Group, Sparmberg held a significant position at DBS Bank, where he led the integrated content and social media strategy.12 At DBS, he established an in-house brand publisher model that produced content series highlighting the bank's initiatives in community, sustainability, culture, and heritage, including their foray into the metaverse.1
Sparmberg's career has spanned multiple countries, including Singapore, Germany, the UK, and Hong Kong, where he has utilized his transmedia storytelling skills to revolutionize brand communications.1 Before his time at DBS, he spearheaded the digital business transformation at Mediacorp, focusing on audience development and social media as a founding member of its digital group.1
At DBS, Sparmberg was involved in notable projects such as the SPARKS mini-series, which garnered significant viewership and engagement globally.3 He played a key role in developing and promoting the second season of SPARKS, themed "Everyday Heroes for a Better World," which aimed to address pressing social and environmental issues.34
Sparmberg's expertise lies in digital transformation, brand rejuvenation, and innovative marketing strategies. His appointment at SJ Group is aimed at amplifying the company's brand presence on a global scale and bolstering its reputation as a complex problem solver.12
Highlights
Today, DBS Bank announced a record performance in 2023 as net profit rose 26% to SGD 10.3 billion. Return on equity climbed from 15.0% to a new high of 18.0%. Total income grew 22%, exceeding SGD 20 billion for the first time, driven by a higher net interest margin, a rebound in fee income and record treasury customer sales. “We achieved an outstanding financial performance in 2023 with return on equity of 18.0% significantly above previous years. The franchise and digital transformations carried out over the past decade have reaped substantial benefits in a higher interest rate environment. The stronger profitability has enabled us to step up capital returns to shareholders through a bonus issue as well as make an inaugural contribution of SGD 100 million towards a 10-year community support initiative. While interest rates are expected to soften and geopolitical tensions persist, our franchise strengths will put us in good stead to sustain our performance in the coming year.” - Piyush Gupta, DBS Group CEO Full announcement, incl. employee and community details here: https://lnkd.in/gKvYg5fr #banking
DBS Bank named World’s Best Bank for fifth year running!
“We are honoured to be recognised as World’s Best Bank by Global Finance once again. Despite the challenging operating environment in 2021, we turned in our best year ever, delivering record earnings while being unwavering in our support for customers, employees and the community. The inorganic transactions executed and the new businesses launched will strengthen our franchise and position us well in the coming decade. Looking ahead, while the macroeconomic outlook remains uncertain, we will remain watchful and nimble, while staying ahead of the curve in harnessing new technologies and building a sustainable future.” - Piyush Gupta, DBS CEO.
#differentkindofbank #banking
