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Marcos Rivera

Founder at PRICING I/O

Marcos Rivera is a seasoned pricing expert with over 20 years of experience in Software as a Service (SaaS) industry.

He has held significant roles such as an operating executive at Vista Equity Partners and coached over 100 SaaS CEOs.

Marcos has a passion for educating others and has taught pricing to MBA students at UC San Diego.

With a background in product management and pricing, he noticed a gap in B2B SaaS companies' approach to monetizing value and decided to offer his expertise to help them unlock growth.

Marcos Rivera is an author, speaker, investor, and entrepreneur dedicated to assisting B2B SaaS businesses in navigating the challenges of pricing strategies.

His journey from a humble upbringing in the Bronx to becoming a recognized pricing authority is a testament to his dedication and perseverance.

With a diverse educational background including an MBA from the University of California, San Diego, Marcos brings a wealth of knowledge to his consulting and coaching endeavors.

Through his various roles in organizations like Spark Growth Ventures and as the Founder and CEO of PRICING I/O, Marcos has honed his skills and become a trusted advisor in pricing strategy.

Highlights

Jun 28 · Forbes
Marcos Rivera - Forbes
Marcos Rivera - Forbes
Dec 22 · Forbes
16 Tips For Successfully Pivoting Your Business - Forbes
Marcos Rivera
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Location

San Diego County, California, United States